Brand Narrative Manager

As the Brand Narrative Manager, you will own copywriting across all our marketing channels, working closely with our internal teams and agencies to bring our brand story to life. You are both creative and analytical, with an exceptional understanding of the role of each channel within the marketing funnel and summarizing complex concepts in an aspirational tone. You are a masterful storyteller, instrumental in elevating our consumer messaging to acquire new customers, engaging our social communities, and fostering new leads to book a stay at a Sensei Retreat. You are a strategic thinker who can craft compelling stories that attract, engage, and activate audiences.  

To thrive in this position, you should be able to balance strategic campaigns and everyday tactical efforts. You will be responsible for producing copy daily, as well as leading the planning and execution of our editorial strategy including monthly email and social media content calendars, website messaging, collateral to support the retreats, and retail, product, and service descriptions, to name a few. 

This role reports directly to the VP of Brand and Marketing and works closely with the Marketing Manager and Design Director, as well as provides cross-functional support to all aspects of the business including Operations, Retail, Business Development, and the Wellness Science Divisions.  

Responsibilities 

• Write and edit copy across various levels of content (web, email, social, paid media, email newsletters, service and retail product descriptions, press Q&A’s, etc.) 
• Develop a cohesive content strategy and annual editorial calendar that supports business goals across every marketing channel 
• Execute (or in some cases oversee third party) copywriting for creative requests ensuring deliverables meet the requirements set forth in the brief and are delivered in a timely fashion  
• Work collaboratively across the marketing team, own development, and execution of our content calendars in a way that reflects brand framework, seasonal themes, and individual product launches, both evergreen and seasonal 
• Work closely with Brand/Marketing Leads and Agencies to understand channel needs, creating a content plan for each to drive brand awareness and performance 
• Collaborate cross-departmentally with programming and property teams to lead brand reviews and copy editing for service descriptions utilized across marketing website, collateral and retreat weekly activity calendar 
• Support the Brand team to refine high level campaign messaging for new product launches, holidays, and other brand activations, working closely with the Design Director to ensure cohesiveness between verbal and visual content in alignment with our brand guidelines 
• Continuously expand and evolve our tone, voice, and marketing content strategy to have an elevated and differentiated point of view within the luxury and wellness categories 
• Spearhead conceptual creative development for copy-heavy projects including but not limited to guest/sales collateral and wellness retail products  
• Keep an active pulse on campaign and channel performance to continuously hone our messaging effectiveness across the funnel 
• Provide support and clear communication to the senior management team on current and new initiatives as requested 
• Understand target user’s motivations, needs and conversion path as it relates to the project at hand 
• Active participation in the cross-functional creative and brand review process including proofreading presentations and all guest-facing touch points 
• Collaborates closely with Design Director 
• Support Marketing to meet departmental goals and KPI’s while keeping timelines and budget parameters top of mind to ensure success 
• Support leadership requests and ad-hoc assignments as required, working to prioritize requests and provide transparency around the process to set proper expectations along the way 
• Be resourceful and adaptable, with the ability to step into any team for support 
• Leadership – Maintain a positive, upbeat role, promote and exemplify Company values and represents departmental objectives and interests to internal and external customers 
• Customer Service – Follow up on complaints, questions, and concerns; respond to internal/external customer needs in a friendly, timely and efficient manner 
• Teamwork - Develop and promote teamwork and cooperation among co-workers 
• Safety – Comply with established safe work practices and attend to all safety-related training provided or made available by the Company 
• Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education and/or Experience 

• Bachelor or Master’s degree in English, communications or related field 
• 5 years or more in a copywriting position working across multiple marketing channels to produce deliverables with varied goals (inspire, educate, engage, convert)  

• Ideally 2 years or more in a senior creative role, contributing to content strategies, interfacing with leadership and finessing tone/deliverables to meet performance metrics 
• Luxury experience preferred (hospitality experience a plus) 
• Social media experience either in copywriting or community management a plus 
• Artistically opinionated – can articulate and defend verbal recommendations and work with non-creative stakeholders to translate feedback / business needs and iterate accordingly 
• Successfully manages time and shifting priorities including tight deadlines and last-minute requests 

Required Technical / Other Skills and Abilities 

• Proficient with content planning/project management tools such as Asana 

Required Licenses/Certifications 

• Proficient in APA style grammar and upholding guidelines in proofing processes 

About Sensei

Founded by Dr. David Agus and Larry Ellison, our ecosystem of products and experiences is designed with one intention: to empower you to grow well and lead the world toward greater wellbeing.

Based on Dr. Agus’ philosophy, Sensei believes we can guide our guests to greater wellbeing by offering experiential movement, rest and nourishment classes and programs. The launch of the Retreats wellness brand took place on Lana’i, Hawaii in partnership with Four Season’s lodging and food offerings by Nobu.  In this location, Sensei Porcupine Creek, Sensei is operating the lodging operation, as well as world-class golf, tennis, spa, fitness, movement, nutrition, meditative, enrichment and body assessment facilities. In addition, Sensei will run the F&B operation, as part of a licensing agreement with Nobu. Sensei programs and continuing learning sessions are high-touch, evidence-led and supported by the latest technology.  You can read our story here.

Traits We Value 

• Commitment to a healthier living environment and embracing the Sensei Way and philosophy espoused and science identified in Dr. Agus’ teachings and writings 
• Collaborative mentality and the ability to recognize how to get things done as a team 
• Self-confidence and composure to accept critique, process it, and apply the learnings to improve 
• Resourceful and adaptable, understanding that a big idea can come from anywhere 
• Open to learning, developing new skills and professional experiences 
• Loves a good challenge  
• Resourceful and adaptable  
• A strong sense of curiosity  
• Embraces feedback and constantly seeks to improve  
• Collaborative and knows how to get things done as part of a team  

Compensation & Benefits 

• Competitive salary  
• Benefits commensurate with company policy for position  
• Medical, dental, and vision insurance  
• 401k and FSA plans  
• Subsidized gym membership  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, sex (including gender identity or expression; pregnancy, childbirth, or related medical conditions), sexual orientation, age, religion, color, ancestry, disability (including association or relationship with an individual with a disability), marital status, National Guard obligation, genetic test results, arrest and court records, reproductive health decision, domestic or sexual violence victim status, breastfeeding requirements, assignment of income for child support obligations, or credit history or report