Brand & Product Marketing Manager, Hammer Strength

An empty treadmill isn't compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey. We are a global team coming from different cultures and backgrounds with a shared passion to achieve and live our mission of inspiring healthier lives.
Inspire. Innovate. Make an impact and join our team!
The Product Marketing Manager, Hammer Strength is responsible for leading the marketing launch of new products and the ongoing marketing of existing products for our Strength portfolios. Our Product Marketing Manager develops annual marketing plans by product line with cognizance to overall brand positioning, partnering closely with Strength Product Development and Segment Marketing teams. In this role, you will also be responsible for leading and supporting global product launch plans, and developing product marketing content through careful analysis, strategic planning, and tactical implementation. Owning brand, defining brand positioning in partnership with Brand Equity leadership / , and leading marketing launch of new products.
What you'll be charged with in this role (Responsibilities):

• Feed research, segmentation, customer profiling, and competitive analysis into product development process
• Determine global positioning and key messages of new and existing products in the marketplace for assigned brand(s)
• Develop annual product marketing plans by product brand for implementation globally
• Aggressively work with product managers and sales leadership to identify opportunities and develop plans to increase and maximize sales of existing products globally
• Work collaboratively with marketing colleagues to execute plans
• Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key product advantages and benefits
• Perform competitive marketing analysis to understand and react to competitive positioning and messaging
• Gain market knowledge by regularly communicating with sales team and customers
• Ensure consistent messaging of key product benefits and services to customers in various experiential marketing applications.
• Collect customer, competitor and industry information and knowledge through the attendance of trade shows, clinics, staff meetings, and site visits
• Direct creative team/agency to create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies
• Direct interactive team/agency to create new pages and update existing pages of the Life Fitness web site that convey key product advantages
• Direct production, distribution and communication of collateral materials and sales tools to support product launches
• Maintain a high level of communication with Marketing Communications and other internal departments to ensure the progress of product marketing activities
• Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation
• Review and provide feedback on product-specific press releases, case studies and other relevant public relations activities
• Manage external vendors and suppliers

What we're looking for in our Product Marketing Manager (Required Qualifications):

• BA/BS in marketing, communications or related field required
• Prior connection to or professional experience with college athletics
• 7-10 years marketing experience, preferably at least 5 years in a product marketing or brand management role
• Exceptional ability to build relationships and work across functional teams to influence and drive results
• Experience working with creative agencies and coordinating marketing activities.
• Strong fitness market knowledge and product passion
• Global marketing experience strongly preferred
• Experience with marketing processes, maintaining brand standards and creative development process
• Ability to drive through ambiguity and to consensus
• Strong communication (both verbal and written) and presentation skills
• Ability to work in a multi-time zone environment
• Ability to multi-task and manage multiple projects and deadlines simultaneously
• Ability to travel up to 20% of the time, including internationally.
• Proficient in MS Office / O365 Suite (Word, Excel, PowerPoint, Project).

Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believe in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits and unleash your potential.
If you feel the open position you see is right for you, we invite you to apply.
Learn more about us here.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
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