Brand Specialist

Who We AreJPS Health Network is a $950 million, tax-supported health care system in North Texas. Licensed for 578 beds, the network features 75 locations across Fort Worth, with John Peter Smith Hospital -home to Tarrant County's first and only Level 1 Trauma Center, only psychiatric emergency services site, and the largest hospital-based family medical residency program in the nation - and more than 40 community-based clinics. All told, our network employs more than 7,200 people.

Acclaim is our multispecialty medical practice group featuring over 300 providers serving the JPS Health Network. Specialties range from primary care to general surgery and trauma. The Acclaim group formed around a common set of incentives and expectations supporting the operational, financial, and clinical performance
outcomes of the network. Our goal is to provide high quality, compassionate clinical care for every patient, every time.

Why JPS?We're more than a hospital. We're 7,200 of the most dedicated people you could ever meet. Our goal is to make sure the people of our community get the care they need and deserve. As community stewards, we abide by three rules:

1. Own it. Everyone who wears the JPS badge contributes to our journey to excellence.
2. Seek joy. Every day, every shift, we celebrate our patients, smile, and emphasize positivity.
3. Don't be a jerk. Everyone is treated with courtesy and respect. Smiling, laughter, compassion - key components of our everyday experience at JPS.

When working here, you're surrounded by passion, diversity, and dedication. We look forward to meeting you!

For more information, visit www.jpshealthnet.org.
To view all job vacancies, visit www.jobs.jpshealthnet.org/ or www.teamacclaim.org.

Job Title:

Brand Specialist

Requisition Number:

25592

Employment Type:

Full Time

Division:

Community Affairs

Compensation Type:

Salaried

Job Category:

Business / Professional

Hours Worked:

Location:

JPOC 1350

Shift Worked:

Job Description:

Description: The Brand Specialist will be responsible for creating internal and external department communications, including written stories, brochures, newsletters, emails, online content, announcements, and events. This person will also be responsible for ensuring that information created by the department represents the standards and values of the Network and is appropriately branded and tailored to all diverse audiences of patients, team members, and community members.
Typical Duties:

1. Maintains a unified brand voice across various channels.
2. Develops and maintains website design including all social media channels.
3. Executes a results-driven social media strategy.
4. Develops and curates engaging content for online platforms.
5. Coordinates information gathering and writing for publications, such as newsletters, emails, online content, announcements, and events.
6. Works with Network team members to coordinate internal and external communications projects and promotional campaigns, etc.
7. Writes, edits, and creates internal and external communications in various media on all platforms.
8. Assists in promoting the department in the community.
9. Collaborates with departmental communicators, employee engagement teams, and other operational teams to produce engaging and informative content.
10. Contributes to and enhances the professionalism of internal and external communications.
11. Collaborates with network partners to create a social media calendar.
12. Interacts with users and responds to social media messages, inquiries, and comments.
13. Reviews analytics and create reports on key metrics.
14. Works with Communications and Compliance to ensure HIPPA and department policies are met.
15. Perform other related job duties as assigned.

For Foundation:

1. Assists with special events; represents at off-site speaking engagements and assists with tours of the foundation and hospital.
2. Responsible for successful online fundraising platforms and meets Foundation fundraising goals.

Qualifications:

Required Education and Experience:
• Bachelor's degree in Marketing, Business Communications, Public Relations, or Communications from an accredited university.
• Three (3) plus years of experience in creating content for publication, from concept through delivery.
• Experience managing vendors.

Preferred Education and Experience:
• 1-2 years of experience in a healthcare setting

Location Address:
1350 S. Main Street
Fort Worth, Texas, 76104
United States