Brand Strategist

Job Description

Job Summary

Develop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic goals and objectives are met. Conduct online, field, or direct observation research to recommend and determine effectiveness as well as the consumer satisfaction of promotion and/or marketing strategy. Understand brand architecture, brand campaigns, and naming. Focus on implementing brand strategy through campaigns, media rotations, and naming. Maintain brand standards by reviewing and approving creative assets, signage, and fleet.

Essential Functions

• Coordinate reviews and approvals with paid media team, marketing teams, comms, etc.
• Review and develop all naming requests for CLT locations, Enterprise/Regional products and services.
• Coordinate creative rotation with paid media team
• Assist with trademark re-approval requests in partnership with legal department.
• Maintaining, updating and communicating Brand guidelines
• Draft and manage strategic plan for site, product, or service promotion.
• Manages or operationalize product, service or program campaign.
• Conduct and evaluate insight research to ensure effectiveness of campaign and end-to-end consumer experience.
• Support a governance model for creation, distribution, management, and approval of content in printed or electronic formats and/or mediums.

Physical Requirements

Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.

Education, Experience and Certifications

Bachelor's degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Master's preferred. 3 to 5 years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization. Generally, requires the ability to work with tight deadlines and manage multiple projects at once. Previous brand strategy knowledge and brand management experience preferred.

About Us

Atrium Health is one of the nation's leading healthcare organizations, connecting patients with on-demand care, world-class specialists and the region's largest primary care network. A recognized leader in healthcare delivery, quality and innovation, our foundation rests on providing clinically excellent and compassionate care.

We've been serving our community since 1940, when we opened our doors as Charlotte Memorial Hospital. Since then, our network has grown to include more than 40 hospitals and 900 care locations ranging from doctors' offices to behavioral health centers to nursing homes.

Our focus: Delivering the highest quality patient care, supporting medical research and education, and joining with partners outside our walls to keep our community healthy.

About the Team

Our Mission Statement, Vision and Values

Our Mission: To improve health, elevate hope and advance healing - for all.

Our Vision: To be the first and best choice for care.

Our Values: We recognize that employees are our most valuable asset. We have identified four core values we hold in the highest regard: caring, commitment, integrity and teamwork.