Brand Strategy Advisor - Enterprise Marketing - Remote

Position Summary:

Join an influential team where you will help accelerate the growth and reputation of two leading healthcare brands. As a brand strategy advisor, you will apply strategic, analytical, and creative thinking to solve challenging brand issues. Supporting the delivery of brand strategy, brand architecture, positioning, along with awareness and reputation building for both Cigna Healthcare and The Cigna Group to fuel business growth.

We are looking for a creative thinker and brand strategist who can bring new ideas to the team, collaborate across marketing and with our business partners, and flawlessly execute on multiple priority projects.

This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities. The ability to think in terms of "systems", solving problems in wholistic and repeatable ways, is a plus! Responsibilities including analyzing client and consumer insights, crafting plans and briefing our creative teams and developing guidance to promote our companies across various channels. This position also supports a large brand implementation across the enterprise, bringing the new brands to life within major touchpoints including digital, social, sales and customer collateral.

Key accountabilities include:

• Implementation of new brand identities across the enterprise
• Define positioning and messaging across various go-to-market and brand relationship situations
• Providing strategic brand recommendations on key enterprise initiatives
• Interface with internal and external partners in coordination of brand projects
• Ability to support creation of, and insight extraction from, research to have a data driven approach to drive brand strategy, business growth and success
• Elevate the new brand narrative and identity, partnering with our creative teams and agencies to ensure consistent application
• Serve as a thought leader within the organization, partnering with teams across the company to provide clear decisions and guidance on brand needs and application
• Partner within Brand Management team to ensure consistent application of the brand and to coordinate brand guidance
• Lead and support strategic assignments
• Perform other duties and/or special projects as assigned

Experience and Competencies:

You must be highly motivated, driven to succeed and have demonstrated expertise in a highly matrixed environment. You are an accomplished Brand Strategist who is a strategic thinker, problem solver, creative person who can distill complex situations into clear guidance and who understands the big picture.

• 4-6+ years of experience in brand strategy or related field
• A passion for problem solving, creative expression, and improving the way companies relate to clients and customers
• A curiosity and willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas and strategy
• Experience with brand/marketing strategy for B2C and/or B2B with messaging to multiple target groups
• Experience collaborating with agencies and creative resources (internal/external)
• Experience in leveraging data and research to inform strategy and execution
• Persuasive storyteller and original thinker
• Knowledge of the creative campaign and media process
• Well-honed communication skills, enabling the partnership with others to effectively inform and influence while building trust
• Experienced in anticipating, understanding, and meeting the needs of internal and external stakeholders
• Ability to translate business strategy and goals into brand strategy and liaison with communications, marketing and creative teams to bring it all to life
• Writing skills and ability to create strategic frameworks
• Presentation skills and ability to distil complex information into executive summaries
• Experience working in a matrixed environment and presenting decisive recommendations
• Ability to effectively manage multiple projects and priorities simultaneously and execute with ambiguity
• Able to work independently and as part of a collaborative group
• Effective under pressure
• Experience in Healthcare is preferred

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.