Brand Strategy Intern

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Our 10-12-week program as an intern at Comcast will help you cultivate meaningful relationships, develop professional skills, gain insight to the day-to-day operations of a top media and technology company, and receive mentorship opportunities to expand your professional network. You will gain invaluable knowledge of our industry, be part of our diverse and welcoming culture and receive exposure to other areas of the business, all while working on real life business projects and functions.

We develop, activate, and steward the essential ingredients of the Xfinity brand strategy, including brand purpose, identity, architecture, positioning, messaging, and planning. We shape the strategic narratives and foundation that guide Xfinity communications, experiences and innovations

Job Description

Core Responsibilities

• Support development of brand messaging guidelines for all new Xfinity products, services, features, and initiatives. Adapting messaging and guidance for multiple different channels with different needs, audiences and real estates.
• Support development, evangelism, and governance of Brand Messaging Framework to ensure consistent, best-in-class messaging across all touchpoints
• Support development of quarterly and ad hoc brand messaging research
• Support naming development for new Xfinity products, services, features, and initiatives, leveraging consumer insights and competitive intelligence.
• Support socialization across key partners, including Business Units, Commercial, Legal, CR&I, and Marketing.
• Regular, Consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Basic Requirement

• Currently enrolled and pursuing a bachelor's degree from a college or university
• Preferred Majors: Marketing/ Business
• Excellent writing and syntax skills
• Strong partnership and collaboration skills
• Passion for marketing and communications
• Ability to work 40 hours the entire duration of the program
• Authorized to work in the United States and will not require sponsorship in the future

Pay

The range for this role is $21-$23/hr. and is based on academic level of achievement and business structure.

• Rising Sophomore: $21/hour
• Rising Junior: $22/hour
• Rising Senior: $23/hour

Compensation

Base Pay: $23.00

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Certifications (if applicable)

Relative Work Experience

0-2 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.