Brand Strategy & Marketing Consultant (Remote)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This position supports day-to-day management and oversight of our enterprise brand strategy and corporate brand marketing efforts.

Job Responsibilities:

Brand strategy

• Manage the ongoing development and refinement of the unified brand strategy, ensuring alignment with organizational goals, audiences, and values.
• Serve as day-to-day brand governance lead, partnering with stakeholders as necessary.
• Manage application of brand architecture and nomenclature strategy application for new products and offerings.
• Partner with key stakeholders to articulate, demonstrate, and reinforce the power of brand and the role it plays within the organization.
• Leverage customer insights to further refine how we bring our brand principles and attributes to life.
• Collaborate with internal stakeholders to live into the distinct attributes of our unified brand across markets.
• Partner with key stakeholders from across the organization to drive tactical content strategy application deeper into the organization.
• Manage and refine the corporate content strategy based on customer insights to ensure ongoing relevancy in partnership with strategy leaders from across the organization.

Brand marketing planning and execution

• Partner with media and creative strategy leads to oversee tactical development and execution of brand marketing campaigns in partnership with cross-functional team members.
• In partnership, develop campaign OKRs and manage the measurement plan.
• Support the management of campaign results reporting and corresponding business implications, across the enterprise.

Brand integration across touchpoints

• Partner with creative and marketing teams from across the organization to educate and ensure alignment and cohesion of brand messages and content strategy across customer touchpoints.
• Work closely with internal teams to embed the new brand identity into day-to-day operations and customer experiences.
• Partner with key stakeholders to design and implement brand experiences.
• Own item selection associated with our corporate brand store. Partner with business areas and integrated marketing teams to identify specialty items when needed.

Market research and analysis

• Collaborate with customer research and experience teams, to drive brand measurement across the brand and marketing funnel.
• Support the communication of brand measurement findings across the enterprise in partnership with key stakeholders.
• Conduct market research to stay abreast of industry trends, competitor activities, and client preferences.
• Use insights gathered to refine marketing strategies and ensure our brand remains relevant and competitive.

Cross-functional collaboration

• Collaborate with internal departments such as product development, sales, internal communications, and customer service to integrate the brand strategy seamlessly into all aspects of the business.
• Provide guidance and training to internal teams to ensure a consistent and unified brand voice, look, and feel.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in marketing, business, finance, or equivalent work experience.
• 10+ years of experience within brand strategy and/or brand marketing.
• Prior experience managing brand marketing advertising campaigns.
• Experience leveraging brand measurement to build and finesse brand experiences to drive business results.
• B2B2C business model experience preferred.
• Experience collaborating in a cross-functional, matrixed environment to define and optimize marketing programs preferred.
• Foster collaboration and is a clear, concise, and compelling communicator.
• Ability to Influence peers and exercise upward influence to bring momentum to new initiatives.
• Detail-oriented; ability to multitask and prioritize projects.
• Demonstrated success with problem-solving and innovation.
• Ability to use data and analytics to sharpen brand storytelling to drive impact.

Preferred Qualifications:

• Prior Brand Strategy and Brand Marketing experience
• Experience within a highly regulated industry

#LI-Remote

If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$98,200.00 - $147,400.00

At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.