Brand Strategy Specialist

Brand Strategy Specialist

Description

Brand Strategy Specialist

Please be aware this position requires you to be in office/in-person approximately 40% of the time. (The office is located @ 241 Ralph McGill Blvd, Atlanta, GA)

Some travel across GA will also be required when necessary.

** PLEASE Read the MINIMUM Job Qualifications below carefully.

Job Summary:

The Brand Strategist will join a team of dedicated and diverse marketers and strategists who are passionate about creating impactful experiences for our customers and each other. This role will be responsible for developing, executing, and managing insightful and data-backed integrated and brand management strategies that enhance the Georgia Power brand. The Brand Strategist will work closely with internal teams to identify strategic needs and develop brand campaigns with a focus on compelling storytelling. This role will also be responsible for working with external agencies to collaborate on and execute strategies to achieve our goals and KPIs.

The Brand Strategist will have the skillset to share insights, ideas, data, and strategies through exceptional verbal, written, and visual presentation skills. This team member will also handle multiple priorities and deadlines in a fast-paced, cross-functional environment.

Forward-thinking and strategic at heart, our team is empowered to explore and try new ideas. Bring your creative curiosity and know that it will be embraced and celebrated.

This is a hybrid position reporting out of Georgia Power's Atlanta headquarters. Some travel across Georgia is required.

Job Qualifications:

• Four-year degree preferably in Marketing, Communications, Journalism, Public Relations, Business, or related field
• 4 years of experience in brand strategy development and/or advertising in a corporate communication or agency environment
• 4 years of experience developing and executing integrated marketing campaigns
• Experience analyzing marketing data analytics
• Excellent communication skills (oral, written, listening)
• Experience managing and prioritizing multiple projects simultaneously
• Ability to effectively collaborate with agencies and on cross-functional teams
• Expertise in Microsoft Office: Word, PowerPoint and Outlook are required

Principle Job Responsibilities:

In this role, the Brand Strategist will:

• Provide strategic guidance for brand campaign development, execution, and analytics
• Oversee all phases of marketing campaigns including research, ideation, design, content development, execution, and ongoing analysis to achieve business and communication objectives
• Lead marketing plan and strategy for communicating Georgia Power's focus areas across marketing and advertising channels including but not limited to paid media, email, social media, sponsorships, and internal communication
• Lead strategic conversations that help rethink and reimagine the way we communicate with current and future customers
• Measure brand impact and present findings, insights and recommendations to various departments and levels of management
• Develop and manage relationships with agencies and vendors
• Work collaboratively with team members across the company to ensure campaigns align with brand standards, objectives, and messaging
• Advise department leaders on advertising and digital marketing trends
• Proactively partner with media relations to identify impactful media opportunities and garner positive coverage throughout the state
• Support crisis communication and emergency nuclear communication exercises
• Work closely with various teams including Internal and Executive Communications, Media Relations, Crisis Communication, Digital Strategy and Brand Creative

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2009327