Branded Content Editor

Who We Are

Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com.

Our Ways of Working

We’re a remote-first company with team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees so people can get the work done in the way that works for them and their teams. After all, many parents call Babylist their professional home, and sometimes, life puts you in a position where you just have to jump off that Zoom meeting to clean up that banana that’s getting stomped on by your 2 year old.

We know that personal connection is the foundation for the great work we do together. In order to quickly build those relationships, we offer the opportunity to meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually. Most of our roles are fully remote, but these opportunities to meet in person will involve limited amounts of travel. For some leaders, there might be more opportunities to get together in person that would require about 10% travel to Oakland, CA or elsewhere.

What the Role Is

Babylist is looking for an experienced Branded Content Editor to join the team of our rapidly growing branded content studio, the Push. The ideal candidate is highly creative and as passionate about microcopy as concepting a client’s TikTok series. The right person is skilled at creating engaging branded content that guides new parents, their families and friends to confidently make decisions and adept at ideating new and innovative ideas that help brands like Nike, Procter & Gamble and Afterpay achieve their goals. 

This role will report to the Sr. Branded Content Editor and work closely with the Partnerships and Marketing teams.

Who You Are

• You’re extremely user-centric and passionate about delivering the best brand experiences to customers
• You have 4+ years of experience ideating, writing & editing branded content with a media company/digital publisher
• You have a proven track record of writing quickly, gracefully and accurately, and can guide and coach writers to do the same
• You are an expert at adapting to brand voice and know how to craft a message to meet both client & brand needs
• You pay great attention to grammar and details
• You can expertly juggle and meet multiple deadlines and know how to prioritize competing tasks
• You welcome feedback and take requested client changes in stride, but are also able to finesse pushback to preserve the user experience when necessary. 
• You have a strong understanding of analytics, and how to assess trends and insights to optimize performance
• You have experience working with writers, including freelance and staff
• An interest in baby gear and parenting is a plus, as is TikTok, Instagram and YouTube video creation experience

Your Core Competencies Might Include:

• Cultivates Innovations - Creating new and better ways for the organization to be successful
• Customer focus - You're driven to provide customers with a stellar experience, and you understand the user journey for our customers.
• Manages Ambiguity - Operating effectively, even when things are not certain or the way forward is not clear

How You'll Make an Impact

• Write and edit branded content, including video scripts for social platforms including YouTube and TikTok, sponsored articles, emails and quizzes, that support partners while resonating with the Babylist audience
• Participate in brainstorm sessions for RFPs that deliver cohesive branded content solutions that align with client’s goals
• Use data to identify new custom content opportunities and iterate on your ideas with real-world feedback
• Maintain Babylist brand integrity in all copy and market work
• Collaborate with editorial, design, social, partnerships and account management teams to drive branded content campaigns, processes and workflows to success
• Collaborate with external vendors including videographers and influencers to deliver on branded content campaigns

Why You Will Love Working At Babylist

• We are a remote first company and invest in infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office.
• We build products that have a positive impact on millions of people’s lives.
• We work at a sustainable pace which means work/life balance is a real thing here.
• We believe technology and data can solve hard problems. 
• We believe in exceptional management. 
• We are committed to providing an actively antiracist organization and doing the work to support differences of all kinds.
• We offer competitive pay and meaningful opportunities for career advancement.
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match.
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.