Branded Social Creator

Job Title

Job Description

Title: Branded Social Creator

About The Position | Major goals and objectives and location requirements 

The Branded Social Creator is a hands-on content maker responsible for supporting the development capture and editing of branded social content built for native platform distribution. This role focuses on execution: helping turn ideas into strong platform-appropriate content that is visually sharp culturally aware and aligned with advertiser goals.

Working under the direction of the Senior Social Creator and in close partnership with the Executive Producer of Social Creative and Production this person will help bring branded social concepts to life across TikTok Instagram YouTube Shorts and other emerging platforms. They should be comfortable creating in fast-moving environments and translating creative direction into content that feels native to the feed.

This role is ideal for someone with strong maker instincts good taste and solid platform fluency who is ready to grow under senior creative leadership while contributing meaningfully to a high-volume area of the business.

Hybrid 3x a week- New York 

In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About The Team: | The Team and/or Brand.

Studio at People Inc. is the creative engine behind branded content for some of the world’s most recognizable advertisers. We work across social video digital print and experiential formats building ideas that combine editorial credibility creative rigor and platform fluency.

Within that ecosystem the Social team helps shape branded content that feels native to platform while staying true to the standards and voice of our brands. As demand for custom branded social content continues to grow this role supports the team’s ability to execute at speed without compromising quality.

About The Positions Contributions:

Weight % Accountabilities Actions and Expected Measurable Results

Creative Execution – 70%

• Capture and edit social-first branded video and photo content for TikTok Instagram YouTube Shorts and related platforms

• Execute against creative direction from the Senior Social Creator and broader Social team

• Support the creation of story beats shot lists rough concepts and lightweight creative materials for branded social content

• Help package deliverables to platform specs and best practices to ensure quality and consistency

• Assist with on-set or in-field content capture including behind-the-scenes and lo-fi social assets as needed

• Create content that feels native to platform while aligning to brand and advertiser expectations 

Platform Fluency & Trend Application  – 15 %

• Stay current on evolving platform formats editing styles creator behaviors and social trends

• Apply relevant trends and platform behaviors into branded executions where appropriate

• Contribute ideas that improve how content lands in-feed without overcomplicating the creative

Cross-Functional Collaboration  – 15 %

• Partner with the Senior Social Creator Executive Producer of Social Creative Production and editorial partners to support branded executions

• Collaborate with internal and external creators talent or production teams as needed

• Help ensure branded content is delivered in a way that is clear organized on-brand and ready for publishing workflows

The Role’s Minimum Qualifications and Job Requirements

Education:

• Bachelor’s degree in Marketing Advertising related field or equivalent training and/or experience.
   

Experience:

• 2–4 years of experience creating social-first content for brands publishers creators or personal platforms with a strong point of view

• Hands-on experience in photography video capture editing and basic graphic creation

• Strong video and photo capture and editing skills across TikTok Reels Shorts and similar short-form formats

• Comfort working across lo-fi quick-turn content as well as more polished edits depending on the ask

• Familiarity with CapCut Canva Adobe Creative Suite and similar editing tools

• Experience supporting branded content custom social executions or advertiser-informed storytelling is a plus 

Specific Knowledge Skills Certifications and Abilities:

• Strong understanding of social platforms content formats and what makes work feel native to feed

• Good eye for composition pacing framing and platform-specific storytelling

• Strong awareness of trends creator behaviors and evolving visual language across social platforms

• Genuine interest in internet culture lifestyle content and emerging creative formats

• Collaborative mindset with the ability to take direction respond to feedback and work closely with cross-functional teams

• Organized and detail-oriented with the ability to manage multiple projects and deadlines in a fast-moving environment

• Interest in lifestyle food travel auto or culture-driven categories is a plus

• Strong communication skills and comfort contributing ideas in team settings

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

Gallery