Brands & Content Manager, North America

Job Description:

Brands & Content Manager, North America

Newark, NJ

The purpose of the Brands & Content Manager role is to: 1.) Design our brand experience strategies and create content that makes our brands culturally famous and meaningfully personal, 2.) Deliver big, global, breakthrough digital first ideas, leveraging a new mix of fit for purpose agency partners, platforms, and ecosystems to enable delivery of all consumer brand communications for the enterprise, 3.) Lead the development and delivery or region-specific content and brands for North America, and 4.) Support the Enterprise Brand Council and work in partnership with the Global Brands & Content team.

What are we looking for?

• Bachelor's Degree
• 5+ years' experience in relevant brand building and strategic marketing and communications roles across markets and cross-cultural perspective is preferred
• Agency experience and/or agency management preferred
• Fosters performance marketing mindset
• Experience managing and developing collaborative relationship internally & externally
• Ability to set and achieve goals and manage multiple projects and priorities.
• Excellent communication and presentation skills (oral and written).
• Strong demonstrated experience in building brands through communications - across multiple platforms.
• Demonstrable breadth of brand programming delivered - Big Brands, Big Stories, Big Clients!

What would be your key responsibilities?

• Briefing and leading work based on brand briefs coming from region needs/outages
• Leading the creative process from brief to execution including research with relevant experts (HI)
• Partnering with brand leads, agency partners and relevant functions (media/social/PR/Dcom) to ensure ideas travel across relevant media channels and digital platforms
• Defining relevant measurement and tracking of impact and ROI driven by depth of understanding of consumers' omnichannel journeys, with emphasis on digital first ideas.
• Managing non-working/production budget and tracking overall project list, agency retainer, etc.
• Supporting one demand performance workstreams as we evolve marketing organization

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.