Job Description
RESPONSIBILITIES:
- Own the execution of WHOOP Live biometric broadcast experiences across global events livestreams and digital platforms.
- Identify develop negotiate and manage new broadcast integrations partnerships and growth opportunities that elevate WHOOP Live within the broader WHOOP marketing strategy alongside the Brand Media and Sports & Talent Marketing teams.
- Serve as the primary point of contact for key technical partners and third-party agencies ensuring alignment across creative technical and operational execution.
- Manage on-air integrations commentator onboarding and seeding production crews and technology vendors to ensure seamless high-quality execution.
- Collaborate with broadcast production partners to shape and deliver compelling data narratives that support the WHOOP Live analytics strategy connecting biometric insights to audience storytelling.
- Oversee creative ideation and production of live graphics storytelling and real-time data visualization strategies for broadcast production and social channels.
- Serve as the primary liaison between marketing hardware and software teams to align WHOOP Live product strategy with company-wide brand and product objectives.
- Partner with the Sports & Talent (S+T) team on athlete onboarding data integrations and WHOOP Live storytelling opportunities.
- Ensure compliance with WHOOP marketing systems and processes (e.g. monday.com Trello) to maintain consistent project management standards and visibility.
- Work closely with the Analytics team to critically analyze and report on the performance impact of WHOOP Live providing insights to optimize future initiatives.
QUALIFICATIONS:
- 6–8+ years of experience in live broadcast production experiential marketing sports media or related fields with increasing ownership over complex multi-stakeholder projects.
- Proven experience leading live or real-time broadcast productions across global events livestreams or digital platforms ideally within sports entertainment or performance-driven environments.
- Strong track record of developing and managing broadcast integrations partnerships and vendor relationships including contract negotiation and long-term growth opportunities.
- Deep understanding of live production workflows on-air integrations graphics packages data visualization and real-time storytelling for broadcast and social platforms.
- Experience working cross-functionally with marketing creative product engineering analytics and external partners to deliver cohesive high-quality live experiences.
- Demonstrated ability to translate complex data or technical concepts into compelling audience-friendly narratives that enhance storytelling and engagement.
- Hands-on experience managing production crews technical vendors agencies commentators and on-air talent in fast-paced high-pressure live environments.
- Strong strategic mindset paired with operational excellence — comfortable setting vision and direction while also owning execution down to the details.
- Exceptional communication organization and stakeholder management skills with the ability to serve as a central point of coordination across internal teams and external partners.
- Experience analyzing performance metrics and leveraging insights to inform iteration optimization and future programming decisions.
- High level of comfort with project management tools and workflows (e.g. monday.com Trello or similar systems).
- Passion for sports human performance and technology with a strong point of view on how data can elevate live storytelling.
- Willingness and ability to travel 25–50% of the time to support global WHOOP Live events. Anticipated events could include: 7-10 PGA TOUR Events 5-7 mountain bike events and 3-5 TBD Others
Top Skills
What the Team is Saying

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What We Do
At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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Date Posted
04/03/2026
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