Business Analyst - Marketing
Job Description
Curated is on a mission to help people find exactly what they’re looking for
Whether it’s your first snowboard, a brand new baby stroller, or a much needed upgrade to your coffee machine – shopping is hard when the stakes are high. We make it easy by connecting customers with Real Experts who can answer their needs faster.
Curated is the home of America’s biggest community of Real Experts
Real Experts aren’t sales assistants. They’re people living ordinary lives, who also happen to be obsessively passionate about something. They have real, on-the-ground, lived experience — they’re not proficient in tennis, they’re fluent in it.
Making high-stakes purchases easier is only the beginning
Our Real Experts connect with customers in ways that would be unimaginable in any other retail context. They work hard to understand your needs, trade stories, help make plans, and keep in touch.
It’s why customers are obsessed with Curated – and why our Real Experts have a 4.96 average star rating over 85,000+ reviews.
The Analytics team overall supports Curated, ensuring accuracy in our data, performing complex analytics to support difficult business questions, and helping teams execute on ambitious data-driven projects. As a member of the Analytics team, you’ll be responsible for partnering with our Marketing team to handle all things Marketing Analytics.
You will be responsible for evaluating the impact of our campaigns and how different channels contribute to our top-line and margin, measuring end-to-end marketing funnel performance, producing dashboards to monitor our critical metrics, and performing advanced analyses to optimize marketing performance for business operation, planning and budgeting purposes. You have a strong knowledge of attribution modeling, are comfortable with visualization tools like Looker and languages like SQL, and are a self-starter who loves to use data to uncover insights.
What You’ll Do:
- Lead the analysis and interpretation of key insights and performance recommendations for paid marketing channels and conversion funnels
- Identify optimization opportunities across Google Ads, Facebook ads and other channels, including the development of benchmarks for performance comparisons
- Collaborate with data science on improving methodologies for measurement and incrementality studies to maximize efficient revenue growth
- Perform detailed analysis of market conditions including search trends and seasonality to improve forecasting
- Establish customer lifetime value models and advanced bidding strategies to consistently hit KPIs
- Partner with marketing channel managers to make major budget allocation decisions
- Develop automated reports and scalable, user-friendly dashboards that efficiently scale your impact
About You:
- You have deep professional analytics experience
- You have a passion for transforming data into actionable insights
- You have expertise with analytical tools like Excel, Looker
- You are Proficient in SQL
- You have a working knowledge of attribution modeling, test vs control, and other foundational marketing analytics concepts
- Nice to have: Working programming experience with R, Python, or other similar programming languages
While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this sounds interesting to you!
About Curated
Curated was founded in 2017 to humanize online shopping. Backed by Forerunner, Greylock, and CapitalG, we’ve built a collaborative shopping experience brought to life by passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the perfect product, so they can enjoy more of what they love.
Through our expert community, Curated has created a new type of knowledge economy that enables people to earn meaningful income by sharing their expertise, from anywhere.
Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect.
Date Posted
01/13/2023
Views
11
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