Business Analyst ( Marketing)

Job Title: Business Analyst
Location: Plano TX
Expected Duration: 12 months. 4 Days Onsite - Friday Remote
Description:
Top 3 Skills:
Implementing category strategy,
Ability to facilitate cross-functional teams,
Strong analytical, data-driven problem solving and decision making skill
Years of experience: 6+ years of experience in Product/Trade/Category Marketing experience for Technology, Consumer Product and/or Consumer Electronics
1. Strong financial modeling skills and familiarity building P&Ls with solid foundation in GAAP principles
2. Ability to drive recommendations and actions from data  exceptional excel skills
3. Understanding of CVR funnel and ability to analyze Adobe Analytics data to identify friction / optimizations to improve CVR rate
4. Project management skills to drive cross-functional activities and improvements
5. Strong communication skills - verbal and written, with ability to develop impactful slides grounded in data
Role and Responsibilities:
• Manage: The DtC business for select product categories on Samsung.com by implementing aspects category development including top line growth, promotional and marketing plans, internal / external / HQ partnerships, supply chain and distribution, and long term growth strategy. Ownership of strategy, managing aged inventory across lines of businesses, NPI Playbook plus tracking and execution across S.com
• Build: create a best-in-class shopping experience for your business by partnering with internal stakeholders across Merchandising, Marketing, Engineering, Operations, Analytics, and Customer Service; always optimizing and focusing and removing purchase barriers and creating a customer-centric, shopping experience.
• Optimize: Promotions Subject Matter Expert (optimize promotion design to drive topline + bottom line). Develop data-drive perspectives on the end-to-end operations of the business, from upper-funnel marketing and merchandising, to on-site path-to-purchase and experience, through conversion, fulfillment and customer service; identify areas of opportunity and work cross-functionally to drive operational efficiencies.
• Innovate: think outside-the-box, leverage data, and build insights to create business cases to build scalable products and promotions to drive the growth of your business; develop functional capabilities to test, learn, and iterate to accelerate category growth.
Skills and Qualifications:
• College degree required; MBA a plus and 6+ years of experience in Product/Trade/Category Marketing experience for Technology, Consumer Product and/or Consumer Electronics is required.
• Extensive experience implementing category strategy, preferably in eCommerce.
• Knowledge and passion for direct-to-consumer eCommerce business practices and operations. Digital UI/UX enhancements experience a plus.
• Ability to facilitate cross-functional teams and navigate matrixed organizations.
• Strong analytical, data-driven problem solving and decision-making skills.
• Ability to work under pressure and deadlines. In addition, must be able to manage multiple projects and often competing priorities.
• Entrepreneurial spirit and excellent communication skills (verbal and written)
• Experience with Tableau and Confluence a plus.
Additional Skills:
• Passionate business contributor who can see the big picture and be a world-class operator. You can flawlessly execute and have a relentless focus on driving in-year results.
• Data-driven, customer-centric, story-teller who is passionate about leveraging insights to make recommendations and drive change. You always think about the customer first and are persistent in the pursuit of improving her/his experience.
• Digitally savvy and passionate about the intersection of technology and consumer products. You have a relentless focus on optimization and improvement, and always approach business challenges thinking- is there a better way?
• Collaborative, team builder with high organizational EQ who can work cross-functionally and can quickly develop relationships with internal and external stakeholders.