Business Development Executive

Summary:
Southern California News Group (SCNG) is seeking a Business Development Executive to drive revenue growth for our in-house content marketing channel, Skyline. This high visibility position will develop strong relationships and create strategic sales plans while making an impact at one of the largest media companies in Southern California. SCNG operates 11 daily newspapers and associated websites in Southern California and when combined with its multiple weekly newspapers, Spanish-language products and social channels, SCNG products reach an audience of more than 8.1 million readers each week!
What you will do:

• Proactively prospect, qualify, grow, and maintain all sales activities, from lead generation through close to advertisers with an emphasis on new business development
• Create, develop, and lead marketing presentations and create solution-based needs proposals that sell the customer based on information provided by the customer
• Manage and improve the partnership with the customer to cultivate long-term business relationships
• Using multiple lead sources, research, plans and prioritizes prospects of potential customers in order to match customers targeted audience segments with SCNG/Skyline/Adtaxi products including print, internet banner advertising, Custom/Branded content, Influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media
• Display a thorough understanding of ad serving ad networks and data management and search technologies
• Possess expert knowledge in online media channels and some understanding of its correlation to offline executions. (features, benefits, pricing strategies, etc.)
• Manage all inbound sales leads and develop a focused prospect list based on SCNG's value proposition and market needs
• Understand competitive sales strategies and can convey the value that our products and services have over the competition and uses product knowledge to develop a comprehensive counterattack
• Develop strong relationships with senior-level contacts at client organizations (both technical and business relationships)
• Ability to analyze and interpret key sales metrics and develop strategies to reach sales success
• Actively pursue and maintain an understanding of current trends in the advertising technology industry
• Navigate internally with various departments to create compelling media solutions for advertisers

What you will bring:

• 5+ years of advertising/media sales experience with responsibility for strategic selling and client development; 3 most recent years must have demonstrated success selling in a primarily focused digital media or online advertising sales role
• Working knowledge of Salesforce, Excel and PowerPoint, and have experience in a sales enablement platform such as Outreach or Pardot
• Proficient in Zoom, Google Hangouts, or similar video conferencing
• Superior knowledge of sales techniques including cold-calling, networking, lead generation, all with the ability to capture and close the deal with a proven track record of success driving revenue
• Ability to work independently and be self-driven, with the ability to identify, plan and prioritize business opportunities
• Proven track record of closing new business and negotiating multi-variable contracts
• Positive and entrepreneurial attitude
• Build and maintain strong and effective working relationships both internally and externally
• Strong presentation, organizational skills, and ability to handle multiple tasks and priorities; demonstrated time management skills
• Must have valid driver's license in order to visit clients on-site

Who we are:
Established in March 2016, the Southern California News Group (SCNG) has virtually overnight become one of the most powerful and influential news organizations in the U.S. This dynamic union was created when the Los Angeles News Group (owners of nine local daily newspapers and websites) and its parent company Media News Group (MNG) acquired Freedom Communications (owners of the Orange County Register and Riverside Press-Enterprise).
By combining these two highly regarded and well-established institutions, SCNG has emerged as the largest news content provider in the five-county Los Angeles metropolitan area. As a leader in circulation among top publications nationwide, SCNG now owns and operates 11 local daily newspapers and more than a dozen community weeklies. Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences. No matter the distribution vehicle-newspaper, magazine, mobile, online-SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. No other local newspaper group reaches more households in our market than SCNG.
The annual salary range is $60,000 - $70,000 plus (uncapped) commission, (cell phone and mileage reimbursement). Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. This role is eligible for a bonus based on performance. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).
"Built In 2023 Best Places to Work Official Winner"
#LI-AR1