Business Development - Lifestyle Summer Intern

Authentic Brands Group · New York City, NY

Company

Authentic Brands Group

Location

New York City, NY

Type

Full Time

Job Description

Who We Are 

Authentic is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and fashion lifestyle brands.  Authentic elevates and builds the long-term value of more than 40 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are committed to transforming brands by delivering compelling product, content, business and immersive experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms and emerging media. 

Why Authentic

The mission of Authentic is to evolve, transform and reimagine global brands through innovative business models, powerful storytelling, compelling content, and immersive experiences.  Working at Authentic isn't like working at other companies. Let's chat if you're creative and hungry to drive ideas into action. We work with some of the brightest minds in retail, marketing, licensing, legal and more.  Join us in working toward our mission.  #WeareAuthentic

What You’ll Do

The Business Development Summer (June-August) Intern will be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. You will be trained and assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's partnership universe. 

 

What you’ll be working on

  • Lead generation & ideate new verticals/categories: Extensive outreach on under-penetrated areas
  • Benchmarking - Create benchmarking document to compare potential opportunities against licensed category
  • Internal Partner Category List - list to capture existing partner’s growth goals
  • Lead generation & ideate new verticals/categories: Extensive outreach on under-penetrated areas
  • Effectively use a CRM: salesforce entries, maintain teams google docs/trackers
  • Liaise between BD & brand teams, coordinate meetings & requests, manage priorities
  • Assist team in contract negotiations with issues lists, comps, term sheets, CS&EA's
  • Issues Lists: how to summarize redlines
  • Comps: help team make informed decisions with counterproposals
  • Term Sheets/CSEAs: familiarize self with licensing agreements
  • Learn successful pitching by listening in on team's meetings
  • Learn the lifecycle of a deal from outreach to full execution

Must Haves

  • Currently enrolled university student.
  • Able to work up to 20 hours per week
  • Able to work onsite in our NYC office
  • Willingness to get your hands dirty and make things happen.
  • Strong written and verbal communication skills
  • Comfortability in a high-paced, collaborative environment
  • Detail oriented
  • Proficient knowledge of Microsoft Excel and G Suite
  • Process-driven and constantly looking for ways to streamline and simplify complex tasks

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

Apply Now

Date Posted

03/07/2023

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