Business Development Manager

About the role:

The Business Development Manager (BDM) will lead our relationship development efforts in all school districts and buildings within a specified geography. While also managing the local team of Business Development Specialists (BDS), the BDM will host/conduct marketing events, seminars, workshops for increased brand-awareness. This is a field-facing role, with most of the work being in the schools and community daily, developing new partnerships within the territory. The other key component of the position is fostering and maintaining school relationships which we already have, with an overall objective to help more broadly communicate Horace Mann’s mission of helping our schools and educators.

This position reports to the Agency Consultant.

Job Responsibilities:

• Effectively articulate the Horace Mann partnerships and value proposition—specifically how we can help their school and educators through our various programs, products, and discounts.
• Create and execute upon a purposeful and specific annual marketing business plan to identify and breakdown the intended efforts to increase building access and penetration (defined by number of events, new partnerships, newly opened payroll slots, and PIF increase.
• Engage in person with administrators, superintendents, business officials, and principals regularly to maintain and foster current relationships within the designated territory.
• Develop and build new relationships within school districts and buildings through outreach, marketing, educational meetings, and school events.
• Conduct events and speaking engagements to create a broader awareness of the HM brand, leverage programs like Donor’s Choose, Student Loan Solutions, Retirement Advantage, and your specific state teacher retirement system.
• Electronic lead generation because of BD team’s marketing events, with quantity and quality as a priority, for the HM internal sales team and/or Regional Financial Representative to complete the sale (tieback to overall success)
• Maximize state/local education association relationships, attend conferences as needed to increase brand awareness and build/maintain relationships while influencing key people.
• Collaborative effort and coordination with corporate recruiter to recruit and onboard new BDS team members as needed. Training and joint work with new BDS.
• Team approach and alignment with HM sales team and Regional Financial Representative
• Achieve pre-determined annual targets for business development activities and measures of success.
• Local travel within the territory

 Requirements:

• Communication skills, public speaking, and ability to develop effective internal relationships across business functions required.
• Professional appearance/business attire always required when representing Horace Mann.
• Must possess strong organizational and planning/tracking skills.
• Minimum 4-5 years business development and/or insurance experience required.
• Bachelor’s degree preferred.
• P/C & L/H insurance licenses preferred.

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