Business Development Manager

Our Business Development Manager will be an integral part of our team at WillowTree. To help retain our deep culture of collaboration both among ourselves and our clients, this role will maintain an in-office presence in a hybrid (Work From Near) capacity. Please indicate which of our available office location(s) you're interested in via the application form below. Learn more about Work From Near.

WillowTree, a TELUS International Company is an award-winning digital product consultancy driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to build and design digital flagship products crucial to our clients’ business needs. We’re a global consultancy with a client list that includes the NBA, Marriott, Domino's, and many more. Check out how we have impacted our clients' digital products over the years.

As a Business Development Manager, you will develop an in-depth understanding of buyer needs, key market trends, and the competitive landscape and help bring our services to market within target verticals. In partnership with your Commercial Team counterparts, you will ensure that all inbound and outbound sales and marketing efforts are on message and targeted at the appropriate accounts and buyer groups—and you will share the responsibility of building pipeline across a group of target accounts.

• Influence the creation of a cohesive go-to-market strategy for new customer acquisition
• Conduct research of potential customers, actively connecting with prospective customers through network connects, social media, direct outreach, and other avenues as may present
• Manage pipeline and ensure the integrity of data through the accurate and timely entry of data into WillowTree systems such as Salesforce.com, Linkedin Sales Navigator, and Outreach.io.
• Help articulate and evangelize WillowTree’s point of view within a vertical by leading the ideation, development, and syndication of thought leadership content
• Utilize account intelligence and data to craft relevant and timely messaging to our key account contacts
• Be an expert on the competitive landscape and help shape positioning and messaging strategy for your vertical
• Closely collaborate with our Business Development VPs to crystallize a vertical’s ideal customer profile and build target account lists
• Apply a consultative and value-based sales approach during customer engagements to uncover customer success and new business opportunities
• Work closely with our marketing team to execute account-based marketing strategies 
• Understand your customer’s digital transformation and growth marketing strategies to develop the highest impact plan for partnering with WillowTree’s key practices

• 5+ years of experience in sales, account management, marketing, or lead generation
• Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging
• Ability to manage a complex sales cycle with multiple stakeholders and decision-makers across different business lines
• Willingness to learn in an ever-changing business and technical environment
• Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded 
• The ability to learn complex marketing technologies and apply them to business situations

• High technical aptitude and familiarity with the software development problem space
• Familiarity with Braze, Amplitude, mParticle, Branch, Adobe Experience Cloud, Salesforce, Linkedin Sales Navigator, Outreach.io or similar growth marketing tools.
• A history of working at or with marketing, advertising, or technology agencies

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits. 

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.