Business Development & Marketing Manager

GENERAL SUMMARY

The Business Development & Marketing manager works under the direct supervision of the Chief Business Officer. The Business Development & Marketing manager is responsible for the development, implementation, organization, and productivity of the sales from US and international companies placing work at Joinn in China, Biomere-West, and Biomere-East.

MAJOR RESPONSIBILITIES

• Directs and implements the organization’s advertising and promotional activities.

• Analyzes target market information to identify and recommend effective marketing approaches.

• Research competitors to stay current with similar products or services on the market

• Develops successful strategies and campaigns that attract new customers and keep current clients

• Develops and implements short- and long-term strategies and marketing plans required to meet the business’ long-term growth and profitability objectives in the defined region or area.

• Performs high-level business development activities, including meeting with potential customers, making capabilities presentations, negotiating contract terms, and ensuring a timely and thorough new customer process.

• Generates sales strategies to target US companies to place preclinical programs at one of Joinn’s facilities in China including but not limited to IND enabling packages, as well as sales for Biomere-East and Biomere-West.

• Maintains high-level contact with accounts placing work in China. Interacts as necessary to address issues, gather feedback, and generally keep abreast of industry trends and activities.

• Works closely and collaboratively with the scientific research team to ensure that the customer has a cohesive and responsive team throughout the sales process.

• Develops and qualifies leads through frequent potential client contact and prospecting; maintains rapport with existing and past clients.

• Participates in the design of the company's marketing materials and stock including brochures, letterhead, and business cards.

• May participate in the design, maintenance, and functionality of the company's website.

• May oversee a sales file, which may include, but may not be limited to; o Gathering data on leads contacted.

o Maintaining and tracking lead probability interest from proposal to commitment.

o Following up with clients to ensure that proposals are complete.

o Maintaining a file of current (and if required historical) client interactions and contractual agreements.

• Develops relationships with customers that influences the acceptance and use of company animal models and services:

o Maintains knowledge of proprietary animal models, research areas and services.

o Communicates to customers any current and new animal models and services.

• Generates budgets and suggests selling prices for prospective studies and change orders in conjunction with senior staff.

• Engages in the contractual agreement process and ensures that contracts are properly executed.

• Generates Statement of Work/Change Orders and other applicable documents.

• Provides data on marketing trends and competitive pricing and research areas.

• Participates in on-site and off-site client visits and presentations.

• Coordinates company participation and/or attends trade shows, as required.

• Shares customer problems/concerns with all appropriate personnel for a timely and reasonable resolution.

• Performs all other related duties as required.

PROBLEM SOLVING/DECISION MAKING

• Functions independently with guidance from senior management.

• Exercises independent judgment to solve short term and long-term issues related to sales and marketing.

PLANNING

• Participates in strategic planning, evaluating, developing and implementing effective processes for the improvement of current and future sales and marketing initiatives.

• Anticipates market needs for company growth in company business offerings.

• Coordinates clients’ needs (timelines, program needs, etc.) in conjunction with Biomere’s internal operational function.

Qualification/Experience

• BA or BS degree (or equivalent degree). AND 5+ years of professional experience in life science industry.
• Valid driver’s license required.
• Professional experience and strategic planning skills in sales and marketing within scientific research organization. CRO experience a plus.
• Demonstrated ability to create/develop and implement effective process improvement initiatives.
• Excellent communication in English and Mandarin.
• Proficient at public speaking at internal or external audiences, including presentations.
• Ability to handle multiple projects, meet timelines and assist in executive level decisions.

PHYSICAL REQUIREMENTS

• May be required to shower into barrier animal facilities and wear the appropriate personal protective equipment in each area as described by SOPs.

• Travel is required to perform job requirements.

ENVIRONMENTAL WORKING CONDITIONS

• Office setting

• Travel