Business Development Specialist

Job Title

Business Development Specialist

Job Description

Demand Generation Job Description

The Business Development Specialist is responsible for proactive inbound and outbound prospecting and lead management. This role will have a direct impact on our success by qualifying leads and uncovering opportunities adding to the sales pipeline. Responsible for coordinating campaign strategies focusing on development, implementation and findings.

This role will act as a layer between marketing and sales for all product lines including Patient Monitoring, Ultrasound and Imaging Systems. Responsible for building relationships through marketing activity - outbound call campaign, inbound inquiries, trade shows and referrals. The goal of a Campaign Manager is to take a perspective lead from a campaign, generate interest to customer, qualify the lead using the budget, authority, need, & timeframe to approach and communicate the opportunity with the appropriate Account Executive for follow up. Additionally, maintaining and updating customer information in SalesForce.com and fulfilling customer request for product information.

Your Challenge

We challenge you as Business Development Specialist to manage all aspects, including implementation, of inbound and outbound campaigns that utilizes various types of media including tradeshows, web and primarily outbound calling. Works with Field Marketing Managers, Digital Team and Sales on key campaigns and events.

Responsibilities

• Responsible for generating and qualifying sales leads/opportunities for PCMS (Patient Care Monitoring Systems, IS (Imaging Systems) and Ultrasound products.
• Builds relationships with prospective customers with the primary focus on lead generation and the development of new and existing accounts
• Uncover ways to raise brand awareness for Philips product portfolio and gain account intelligence for new/existing accounts including: current equipment, number of units, decision maker and future plans
• Responsible for managing the Philips relationship with customers and independently drive account needs or problems through resolution
• Creates and follows campaign scripts or call guides with enthusiasm, and modify scripts as needed
• Meets or exceeds lead generation and qualification performance metrics set by management while also maintaining additional responsibilities
• Maintains and increases technical product information and application knowledge for Patient Monitoring, Ultrasound and Imaging products
• Incorporate Lean Thinking to generate and assist in continuous improvement projects
• Additional duties as required

Your Team

As a member of the Demand Generation Team, you will report directly to the Director of Marketing and Sales Support for Philips Health Systems, North America.

The Demand Generation Team in North America executes campaigns and qualifies leads for our Health Systems businesses in North America. Working closely with Field Marketing Managers, Events Team, Digital Marketing and Sales, we collaborate on the design and execute campaigns (mostly via telephone) to promote Philips solutions and uncover new leads to turn to opportunities to be included in the sales funnel.

Our Offer

Here at Philips WE ARE Working Together for a Better Tomorrow:

Philips' dedication to enriching lives is reflected in our company, our solutions, and a commitment to our people. Philips products lead to improved healthcare, faster diagnosis and better patient outcomes. Philips employees change lives every day.

We offer you the opportunity to personally contribute to Philips' achievement of growth objectives and ambition to improve the lives of 3 Billion people a year by 2030.

We are looking for

The successful candidate will possess the following knowledge, skills education and experience:

• Bachelor's degree (preferably in Marketing) or equivalent combination of education and experience
• One to three years of marketing or lead generation experience serving as a true customer advocate with a proven track record of success driving account needs or problems to resolution
• Excellent interpersonal and communication skills
• Possess a very strong phone presence for outbound calling
• Ability to apply persuasive selling skills via telephone to address customer needs

How we work at Philips

Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

We believe in the importance of impactful collaboration: There's a certain energy when everyone's in the same room that can heighten idea generation and creative friction needed for problem-solving.

We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn't office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.

We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

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Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.