Business Intelligence Analyst
Job Description
Business Intelligence Analyst
Description
The Business Intelligence Analyst is responsible for gathering and analyzing business data and market research findings and disseminating that accurately and succinctly within the organization to support various strategic initiatives. This position will gather and synthesize information from multiple sources, including internal data sources, third-party subscription research services and publicly available information, and work with data scientists, data analytics specialists, and other internal partners to deliver compelling content in a digestible manner, communicate effectively, and proactively identify ways to improve sales, marketing, customer service, and workforce strategy.
JOB REQUIREMENTS: (Education, Experience, Knowledge, Skills )
- A bachelor's degree in Business, Marketing, Communications, Data Analytics, or a related field
- Experience in business intelligence, market research, marketing, and/or communications
- Demonstrated business acumen and abilities to decipher, understand and apply research findings and business data and applications to stated business objectives
- Demonstrated verbal and written communication skills with the ability to understand and simplify complex subjects
- Knowledge of data reporting, data visualization, primary and secondary research, and predictive analytics concepts
- Understanding of Marketing, Sales, Customer Service, and business practices; utility industry knowledge a plus
- Demonstrated comfort level engaging with business leaders at various levels concerning their organizational goals, needs and strategies
- Ability to manage and prioritize multiple projects simultaneously involving internal and external stakeholders
- Ability to effectively collaborate in highly cross-functional environments, engage diverse stakeholders, and translate significant information and varied points of view into insights that will impact customer services, marketing, and operations
- Ability to meet deadlines
- Fast learner with a demonstrated ability to connect the dots and apply sound business judgment
- A customer service/customer-oriented mindset
- Proficiency with Excel, PowerPoint, and other presentation software; Proficiency in Power BI, Tableau or related data presentation and dashboard applications, and experience with data modeling a plus
This role will be responsible for the delivery of customer insights and business intelligence supporting strategic objectives and business operations across the Customer Strategy & Solutions organization and includes but is not limited to:
- Gathering and analyzing market data to understand customer trends and expectations and make recommendations to increase sales, communicate more effectively and exceed our customers' expectations
- Assist the Workforce Strategy team with analyzing employee demographics, performance and quality monitoring information, and other data to inform both the training content as well as long term workforce plan
- Assist Customer Solutions team in developing new solutions and sales leads through RFP identification activities and market research in support of revenue/net income growth, monitoring customer preferences and industry trends, competitor- and peer-utility activities, and staying abreast of economic conditions
- Assist Marketing team with analysis of customer preferences and behaviors to drive personalized customer communication campaigns
- Assist Customer Service team with analysis of customer preferences, customer journey mapping, and best practices recommendations
- Communicate technical information and complex data to non-technical audiences in a logical and concise manner
- Establish external relationships to share/learn best practices and attain industry benchmarks and solutions
- Stay abreast of industry news, trends and emerging technologies and communicate changes and innovation to stakeholders
Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries as of Jan. 1, 2019. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services . Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine, DiversityInc, Black Enterprise, Forbes and the Women's Choice Award. To learn more, visit www.southerncompany.com.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Type: Standard
Primary Location: Georgia-Metro Atlanta-Atlanta
Operating Company: Georgia Power Company
Job Type: Standard
Travel (Up to): Yes, 25 % of the Time
Work Location(s):
Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)
241 Ralph McGill Blvd. NE
Atlanta, 30308
Req ID: GPC2009108
Date Posted
01/17/2023
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