Business Marketing Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team creates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Business Marketing Lead to join Snap Inc! Working from our New York offices, you’ll lead B2B marketing initiatives for the Commerce vertical in North America. In this role, you’ll partner with the Marketing, Sales, Design, Product, and Insights teams to develop and execute marketing programs that leverage our own platform and products to educate and inspire our clients through world-class business marketing. 

What you’ll do:

• Use your marketing, social and/or digital media experience to position Snapchat’s product solutions for the Financial Services, Travel, and Mid-Market businesses.

• Lead content development for case studies, videos and marketing collateral that demonstrate that value of Snapchat to client and develop scaled distribution plan (i.e. webinars, email, blog)

• Increase advertiser consideration of Snapchat by developing content for key industry events and Snap-hosted large scale events and smaller scale roadshows, at a high frequency

• Increase advertiser consideration of Snapchat by developing content for key industry events, and content for Snap-hosted large scale events and smaller scale roadshows

• Engage with the advertising community and act as the external face of Snapchat by presenting on stage at internal and external events

• Partner and build relationships with global cross-functional teams across Sales, Insights, Marketing, Product Marketing, Comms, Design and Legal

• Amplify efforts across B2B digital marketing channels (Blog, YouTube, LinkedIn)

• Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures

Knowledge, Skills & Abilities:

• Track record of success building full-funnel advertising campaigns

• A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations

• A superb track record for project management, executing multiple projects simultaneously, at a high frequency and on quick turnaround schedules

• Ability to thrive in an ambiguous environment and still initiate and drive projects to completion with minimal guidance, and work independently as well as collaboratively in a team environment

• Ability/experience thinking creatively, communicating, influencing and presenting to large groups, and a deep proficiency in direct response advertising

Minimum Qualifications: 

• 7+ years of B2B or B2C marketing manager experience developing strategy, positioning and messaging for a FinServ, Travel, or e-commerce brand or product in an advertising agency or marketing organization

Preferred Qualifications:

• A passion for Snapchat and creativity!

• Proven experience as a leader of change, achieving operational excellence by introducing performance measures, processes and systems

• Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos and other marketing materials

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy. 

For NY based applicants: 

• The base salary range for this position is $165,000-$230,000

• This position is eligible for a discretionary performance-based bonus

• This position is eligible for equity in the form of RSUs

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!