Business Marketing Manager

We are Outbrain.

Outbrain is a leading technology platform that drives business results by engaging people across the open Internet, reaching over a billion unique users a month around the world. Outbrain’s technology provides personalization, engagement, and monetization solutions to thousands of digital media properties, including a number of the world’s most prestigious publishers. For tens of thousands of advertisers around the world, Outbrain helps attract new customers and grow their businesses, driving measurable results and return on investment.

Job Description

Outbrain is seeking a Manager of Business Marketing to cover the US market. ​​This is a unique opportunity for an experienced marketer to join our New York office. Reporting to the Marketing Director of US & EMEA, you will craft and execute a marketing plan in partnership with the other marketing departments, by aligning to the corporate marketing strategy and the Outbrain’s business objectives, executing locally to achieve KPIs and ensuring delivery of quarterly sales and growth targets. You will land and expand programs and support the broader marketing team by providing best practice sharing and feedback for constant improvement and innovation. In collaboration with the US sales organization, you will be the primary marketing leader for the US and leverage data to inform the strategy across inside sales, managed sales and partner teams. It will require building and nurturing relationships with the regional sales teams to over-communicate and gain alignment on marketing plans. You will also oversee the US business marketing team’s budget.

Role and Responsibilities:

• Acting as a strategic business partner to our regional sales teams, the Business Marketing team accelerates pipeline and increases revenue through the creation and execution of a regional marketing strategy in alignment with business priorities and in partnership with the broader Marketing, Sales and Customer Success teams
• Oversee and drive brand awareness, product offering adoption and business marketing plans to support revenue objectives of growing the existing base and acquiring new customers
• Own strategy, development, and execution of targeted marketing programs that include demand generation campaigns/nurtures, field and industry events, webinars, PR, and more
• Collaborate with global cross functional teams to ensure consistency across the Outbrain platforms
• Work closely with local sales teams to support topline business goals.
• Write and provide copy for all areas of Marketing (PR, Social and all other multi-channel) as well as supporting the internal teams with requested business communications
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with marketing, sales, customer success, and other teams to develop and execute marketing programs
• Track and measure all marketing programs and optimize resources against objectives and budget
• Maintain an expert awareness of the market, staying up to date with technology, content marketing, competitor activity and marketing trends
• Support Sales with key client pitches, sales collateral, decks, product marketing  and thought leadership

Skills & Experience:

• A proven track record in managing B2B marketing organizations
• Past experience delivering, accelerating and expanding sales pipeline through regional marketing
• 2+ years experience in marketing and communications
• Experience working in global teams a plus
• Experience working in the Ad Tech industry and fast-paced environments
• Experience building and executing field/geo-specific marketing plan(s)
• Experience managing budgets 
• Ability to measure, analyze, and improve marketing programs using data
• Proven track records managing and executing events

More than Snacks:

• Brand new NYC office in the Flatiron district with a flexible hybrid working model (3 days a week in the office required) 
• Generous rolling vacation package and unlimited sick days
• Become part of our success with our equity program
• World class healthcare options that are partially covered by Outbrain above benchmark (Medical, Dental, Vision, and Life Insurance, 401K Plan with matching)
• Opportunities to join our mentorship program and inclusive Employee Resource Groups
• Full access to LinkedIn Learning and our in-house SmartBrain educational platform
• Global Onboarding Experience

We Recommend #LifeAtOutbrain

Outbrain is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment. Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Did you know "trust" is one of our core values? We apply this value to our day-to-day by working collaboratively on a global scale. With managers and teammates often sitting in other countries and time zones, we value communication, patience, and open-mindedness to all cultural backgrounds. We encourage all ideas, and everyone gets a seat at the table!

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our  Employee Resource Groups –employee-led groups in which we debate topics and drive change. From OB Green (environmental), OB WE (women empowerment), OB Good (charitable initiatives) to OB4E (diversity, equity, and inclusion), you’ll be able to share your passions with likeminded people.

Dive into the Outbrain experience via our Instagram account! 

Hungry for more? Have a closer look at #LifeAtOutbrain exploring our company manifesto, Youtube channel , Outbrain Culture blog and social media channels Facebook, Instagram and LinkedIn.

The annual base pay range for this position is $75,000.00-$95,000.00. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for an equity package, as well as our competitive benefits and perks to support you and your family as part of Outbrain's total rewards package.