Business Marketing Specialist

Ameris Bank is a purpose-driven company, dedicated to bringing financial peace of mind to communities, one person at a time. Whether a customer wants to grow their business, buy a home, or feel confident in their retirement plan, they have a partner in Ameris Bank. We serve customers in our locations across the Southeast, Mid-Atlantic and nationwide through our extensive digital offerings and mobile app.

Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you'll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer's needs. When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers. At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and allies as well as professional development opportunities to drive ongoing education. Learn more about our purpose and how you can bring it to life as an Ameris Bank teammate.

The Business Marketing Specialist is responsible for executing the strategy to market products and services to small and mid-size businesses; oversee end-to-end strategy and execution of all business marketing campaigns and initiatives. Other duties as assigned.

Essential Functions, Duties, and Responsibilities:
• Develop and execute the strategy to market products and services to small and mid-size businesses; oversee end-to-end strategy and execution of all business marketing campaigns and initiatives
• Manage business partnership initiatives including Balboa Capital, USPF, iVita and GGL.
• Launch programs that drive pipeline in support of new product and solution introductions, new geographies, new market segments, and new personas
• Develop and execute effective cross-sell strategies to increase current business customer relationships
• Develop and report on marketing metrics of business campaigns to show efficacy and refine strategy
• Manage the business marketing budget
• Proactively create relationships throughout the bank; be a trusted advisor to the business and the first point of contact for business marketing discussions
• Partner closely with Sales, Sales Enablement, and Operations leadership - and others as needed, internally and externally - to ensure fully integrated execution of all programs
• Recommend tools and technologies needed to advance our business banking marketing objectives
• In partnership with Advertising Director and internal and external teams, deliver thoughtful messaging and creative to elevate demand program performance
• Establishes and ensures compliance with brand standards and regulatory requirements
• Facilitates as-needed requests

Required Knowledge, Skills and Competencies:
• Adobe Design and Microsoft Office suite proficiency
• Qualtrics proficiency
• Proven ability to learn quickly and meet deadlines in a dynamic environment
• High attention to detail
• Demonstrated ability to prioritize workflow

Industry and Work Experience:
• 3-5 years of relevant advertising, marketing and project management experience (advertising agency experience is a plus)

Academic:
• High school diploma or GED required.
• Bachelor's degree or equivalent combination of education/experience in marketing, mixed media, design or related field

Disclaimer:

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)