Business Systems Analyst, Marketing IT

ABOUT THE ROLE

Peloton is seeking a talented Marketing Operations / Technology rising star to join our Go-to-Market Technology Team. This team empowers our Marketing business partners across Peloton to drive lead generation, customer retention, and revenue generation through business analysis, solutions brainstorming, and product management. Your ultimate goal is to develop, deliver and support an integrated Marketing Tech Stack that increases the value the Marketing receives from each technology investment. 

This role offers a unique opportunity to be a part of an growing global Enterprise team at a collaborative, result-oriented, fast-growing company. The ideal profile of this position calls for a well-rounded individual, someone who is self-motivated, detailed oriented, collaborative, and highly skilled at translating business requests into technical requirements, operating with a bias for action. Lastly, the ideal candidate should have a sound understanding of Marketing Automation Platforms (e.g. Braze, Marketo, Salesforce Marketing Cloud, etc.) and knowledge of related customer technology systems (Drift, Segment, Shopify, etc.).

YOUR DAILY IMPACT AT PELOTON

• Collaborate with cross-functional teams and stakeholders to capture requirements, maintain clear and accurate feature documentation, and create customer stories.
• Drive creative solutioning with our MarTech Engineering team to balance deliverables and resources with marketing needs, contributing extensive and insightful knowledge of these areas to the discussion. 
• Ability to operationalize and monitor performance of automated marketing journeys to enable business success.
• Collaborate with product, engineering and data teams to ensure marketing journeys are operational and successful and take immediate actions in case of failures.
• Partner with internal stakeholders and external vendors to quality check the campaigns and ensure it meets the teams’ needs.
• Ability to clearly communicate and write technical and campaign requirements for execution.
• Monitor key metrics / KPIs and targets, proactively communicating progress to a variety of stakeholders. Periodically reviews metrics and targets to ensure alignment with Marketing objectives.
• Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration.

YOU BRING TO PELOTON

• 4-5 years experience in marketing operations or marketing systems analysis, preferably in a fast-paced hyper-growth environment.
• Proven proficiency in Braze, or similar B2C Marketing Automation platform, a must. Segment experience is highly valuable; Customer Data Platform (CDP) experience nice to have. 
• Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as it relates to Marketing systems implementation and management
• Knowledge of full development lifecycles for software applications using tools such as Visio and JIRA highly desired.
• Familiarity in reporting tools such as Looker, Tableau, or Google Analytics a plus
• Intermediate skills in general office systems, equipment and applications to support business needs (e.g., Microsoft Office, Google Docs, Sheets, Slides, Project Management systems, etc).
• Must be able to work independently and apply good judgment.
• Must be able to work within a team both as a leader and as a team member.
• Must be able to analyze, evaluate, and determine the appropriate course of action.
• Must be able to convey knowledge to customers, peers, and managers of widely diverse skill levels.
• Excellent written and verbal communication skills.
• Passion and drive for technology as a service and business enabler.
• Must be able to work in a highly dynamic and fast-paced environment.

Antiracism and Inclusivity: Peloton has made a commitment to to antiracism

• Actively contribute to creating a more inclusive culture and environment at Peloton
• Actively endorse, create, and maintain antiracist policies and processes

Base Salary: $117,700.00 to $152,900.00
This range represents the low and high end of the anticipated base salary range for this NY - based position.
The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.

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