BXTI - Marketing Technology, Digital Marketing Engineer, Associate

Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $915 billion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.

Job Description

Business Unit:

Blackstone Technology & Innovations

Business Description:

Blackstone Technology & Innovations (BXTI) is the technology team at the core of each of Blackstone's businesses and new growth initiatives. Serving both internal and external clients, we work to build the next generation of systems that manage risk, create efficiency, and improve transparency within the firm and across our broad community of investors and portfolio companies.

BXTI is nimble and entrepreneurial - our open, iterative design processes and rapid pace of development means that everyone on the team can make an impact from day one. We are problem solvers who can take projects from idea to implementation. We believe in active mentoring and developing excellence. We collaborate to find the best answers for our customers and for Blackstone. We are critical to the firm maintaining its competitive edge.

Job Title:

Marketing Technology Engineer

Job Description:

As the firm continues to build out our Marketing Technology (MarTech) stack, we need a proficient Engineer to assist in the implementation, management, adoption, and optimization of our MarTech solutions. This role would be liaising with stakeholders in the marketing department, technology teams and external agencies regularly. The ability to understand the nuances of the technology and define how they would drive our business objectives forward will be central to this role. In addition to these skills, a curiosity toward problem solving is also highly recommended.

Responsibilities:

• Create innovative solutions which demonstrate how connected experiences come to life with Marketing Automation tools such as Pardot, Marketo, Salesforce Marketing cloud etc.
• Lead architecture design and implementation of reports/dashboards to measure effectiveness of global marketing programs
• Requirements gathering and recommendations for tools and technologies and/or ways to leverage existing data and platforms to test, inform, and execute campaigns
• Advise and oversee the technical side of cross-channel program execution, ensuring data integrity and proper audience targeting
• Work closely with designers, analysts, and paid media planners to build/target audiences, A/B test, and optimize campaigns
• Experience in communicating with stakeholders, other technical teams, and senior management
• Use modern software development methodologies and tools like JIRA to manage and deliver projects

Qualifications:

• Desire to learn new technologies
• Self-starting, entrepreneurial attitude
• Minimum 3+ years in Marketing Automation tools such as Pardot, Marketo, Salesforce Marketing Cloud, Adobe Campaign
• Possess 3+ experience in SQL Server or similar database technology
• Experience with Web Analytics using tools such as Google Analytics, Tealium, Adobe analytics
• Experience with A/B testing tool such as Optimizely or Adobe Target is nice to have
• Experience with content management systems preferably WordPress is nice to have
• An ability to drive projects from inception to completion
• Willingness to teach and mentor others
• Willingness to take a position and share views freely in a constructive and solution-based manner

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;
• Marketing Blackstone funds to new or existing clients;
• Supervising or training securities licensed employees;
• Structuring or creating Blackstone funds/products; and
• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.