Campaign Activation Senior Associate

Location Designation: Hybrid - 3 days per week

When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

Position Summary:

A marketing automation professional who will enable the orchestration of targeted and unified campaigns through deep audience segmentation and cross-channel integrations. This role requires the ability to leverage the campaign ecosystem to develop scalable and highly synchronized campaigns. The Client Activation Senior Associate will have a deep knowledge of how our customer data is organized and will apply it appropriately to achieve campaign goals.

Responsibilities:

• Ensure that campaigns and associated deliverables are executed on-time and within the scope of the campaign requirements
• Assist in the definition of campaign requirements and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Design and orchestrate workflows to create target audiences incorporating client segmentation and marketing test plans to support a variety of strategies
• Troubleshoot campaign discrepancies and/or steps that may have technical errors related to various integrations
• Ensure that Q/A Testing is thorough and complete before activating campaigns.
• Seeks improvement in existing operational and technical processes to improve the efficiency of campaign activation programs
• Works with campaign managers to define audience segmentation criteria and deploy highly targeted and effective marketing campaigns
• Viewed as a technical expert on the Client Activation team, combines business insight and knowledge of available data with campaign execution and technical expertise
• Excellent written and oral communication skills are required, specifically when relating complex data concepts to strategic business objectives
• Will have a high degree of responsibility for resolving a full range of issues related to audience segmentation strategy

Qualifications:

• Bachelor's Degree (Marketing, Operations, Information Systems) or equivalent combination of experience and training.
• 5+ years database marketing experience preferred
• 3+ years using Adobe Campaign or similar campaign management tool to activate marketing campaigns
• Strong relational database experience; proficiency in SQL required
• JavaScript experience is a plus
• Advanced user in Access and Excel applications required
• Solid understanding of database marketing principles including client segmentation and test design preferred
• Has in-depth understanding of working with large customer databases for purposes of audience segmentation to support marketing effectiveness.
• Knowledgeable of email and digital marketing best practices
• Strong interpersonal and communication skills
• Ability to manage tight deadlines in a high paced and high-volume environment with a strong attention to detail and process orientation

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Salary range: $82,500-$115,500

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

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