Campaign Director

Campaign Director

Westlake Village, CA - Onsite

Caldera Medical’s Mission - To Improve the Quality of Life for Women!

Caldera Medical is a growth stage medical device company dedicated to improving the quality of life for women. In 2018, Caldera was ranked one of Inc 5000’s fastest growing private companies in the United States and was ranked #38 fastest growing private company and #3 fastest growing Healthcare Company in Los Angeles by the LA Business Journal. We develop, build and market best in class surgical products for the treatment of Stress Urinary Incontinence, Pelvic Organ Prolapse, and Polyps.

Scope of Position:

You're a storyteller, adept at capturing attention and engaging audiences through diverse channels such as webinars, emails, and digital platforms. With a hands-on approach and exceptional project management skills, you're not just playing it safe – you're all about making smart, bold moves, learning from every outcome. You pay attention to data, value team collaboration, ask questions, think creatively, and are willing to push boundaries.

Key Responsibilities

• Develop and deploy end-to-end integrated marketing campaigns that engage target accounts and target buyers and take them on the journey through the sales funnel, from initial contact to closed deal. (B2B, B2C)
• Craft engaging content and assets and align with cross-functional teams (Content, Product, Sales, Design) to ensure content drives lead generation and conversion efforts across key channels including webinars, direct mail, email, digital media. (B2B, B2C)
• Leverage analytics and performance data to assess campaign effectiveness, identify trends and areas for improvement to optimize for maximum ROI.
• Lead weekly campaign stand-ups and administrative follow up, project manage and drive accountability across the team to hit quarterly goals and execution deadlines.
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.
• Ensure campaign implementation follows organizational guidelines.
• Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey (B2C).
• Set campaign goals and KPIs that align with overall company objectives and build Salesforce dashboards to track them.
• Ensure all campaign tactics are executed in alignment with Caldera Medical’s brand, including voice and tone.

Experience

• Minimum of 6 years in marketing roles.
• Experience in end-to-end campaign strategy and execution, with a track record of quantifiable (revenue) results.
• Proficiency with Salesforce, Marketo, Zoom webinar, Basecamp, Outreach, Asana (or similar systems).
• Strong background partnering with Sales.
• Analytical thinker who can leverage data insights to optimize campaigns and drive decision-making.
• Extensive experience building and managing performance marketing programs to deliver business goals, while optimizing ROAS.
• Ability to build concise campaign briefs and present them to cross-functional stakeholders.
• Self-motivated with a proactive mindset with the ability to stay agile and pivot quickly.
• Excellent verbal and written communication skills.
• Experience with multi-touch attribution reporting.
• Experienced with managing budgets and leveraging data to make critical decisions.

Compensation and Benefits:

• Competitive Compensation: $125,000 - $150,000
• Medical / Dental Benefits – 75% paid for employee and family members
• 401(k) with 4% matching contributions
• Basic Life and AD&D
• Unlimited Vacation
• 6 Weeks Paid Maternity Leave
• Being surrounded by talented and engaged employees

Caldera Medical is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.