Job Description
Job Title: Campaign Insights Manager
Location: Chicago, Culver City, New York, San Francisco Remote-US
About InMarket
Since 2010 InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales.
InMarket, which raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Marketing Platform at the 2021 MarTech Breakthrough Awards and best Location Platform at the 2020 Digiday Technology Awards. InMarket ranked 280 on the 2021 Deloitte Technology Fast 500 list and its nationwide team is united across more than 20 states.
About You
You are a good peep who has a blast going above and beyond to tackle daring challenges. Despite adversity, you somehow find a way to make stuff happen and are agile in a world of accelerating changes. You creatively brainstorm yet are data-driven in your decision making.
Job Description
InMarket is seeking a creative and data-driven Campaign Insights Manager to join our Insights team! In this role, you will partner with Account Managers, Sales Directors, Ad Operations and Data Analysts to create compelling stories that make our clients lean in and recommend deployable InMarket tactics that leave them wanting more. You will be responsible for supporting and aiding long-term relationships with your portfolio of assigned customers. You will work with various internal teams to ensure the timely and successful execution of sold campaigns, focusing on post-campaign activity that includes insights, delivery, performance and measurement reports as well as optimization and incremental sales recommendations.
Responsibilities
This role will be responsible for delivering insightful, elegant and actionable data to our clients. The Campaign Insights manager must be accurate but creative, succinct but thorough, an excellent communicator and have flawless time management skills. The Campaign Insights Manager is accountable for the delivery of all insights to our clients. You will also support first and third party campaign measurement efforts, including working with internal and external data partners to ensure campaign metrics are robust, client-ready and delivered on time.
Responsibilities include but are not limited to:
- Collaborate with Ad Operations and Data Insights Analysts to analyze mid and post campaign data
- Compile media performance metrics and insights
- State the non-obvious learnings and postulate the WHY in a storytelling format
- Present campaign insights and recaps to internal and external parties, ensuring message is clear and concise
- Eliminate superfluous data
- Recommend deployable InMarket tactics that create value for our clients
- Work with Product Management and Reporting teams to build new features and products, such as dashboards and automation to increase efficiency and output
- Continuously raise the bar for best-in-class delivery of insights and client value
Required Qualifications
- At least 2-3 years of Insights, Media/Sales Planning, Client Success and/or Account Management experience.
- Digital media experience and knowledge of third party vendors
- Data driven, comfortable with quantitative analysis
- Must be a team player with a positive attitude
- Must be able to operate in a fast-paced environment with strict deadlines
- Strong interpersonal skills, with an ability to collaborate effectively with all functions and levels
- Problem-solver, natural curiosity, ability to make decisions
- Strong verbal and written communication skills
- Strong proficiency in MS Office products (especially Microsoft Excel and PowerPoint)
- Familiarity with Looker dashboard or other data visualization tool
- Familiarity with comScore, CRM tools and/or other competitive intelligence tool
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
Date Posted
11/08/2022
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