Campaign Manager

About the role

Workera a pioneering company in the AI-powered skills technology sector is seeking a dynamic and strategic North America Campaign Manager to lead our marketing efforts across the NA West region. This role requires a blend of creativity and analytical prowess suited for an individual with a proven track record in managing large-scale marketing campaigns and a deep understanding of digital platforms.

About your team

Join our Marketing team a vital and energetic force at the forefront of our go-to-market strategy. As a critical team member you will cross-functionally work with marketing sales and leadership to drive Workera’s growth goals. Your role involves harnessing your expertise to drive marketing campaigns that engage and captivate our target markets. Make a tangible impact on our company's growth and the future of skills technology.

What You’ll Do

Within 3 months you will:

• Develop and execute initial marketing campaigns across North America to increase brand visibility and generate leads.

• Collaborate with cross-functional teams to draft cohesive plans for the West region aligning efforts with team objectives.

• Begin analyzing campaign performance data to identify early insights and inform strategy adjustments.

Within 6 months you will:

• Lead the execution of expanded marketing campaigns across North America focusing on enhancing brand visibility and lead generation.

• Drive collaboration with cross-functional teams to develop innovative plans for the West region aiming to exceed established targets.

• Take ownership of budget management and forecasting for marketing campaigns optimizing resource allocation for maximum ROI.

Within 9 months you will:

• Spearhead the development and execution of advanced marketing campaigns across North America elevating brand visibility and lead generation efforts.

• Forge strong partnerships with cross-functional teams to create cohesive and innovative plans for the West region driving towards surpassing targets.

• Utilize comprehensive analysis of campaign performance data to continually refine strategies and deliver insightful reports to senior management for informed decision-making.

*Please note as we are a dynamic and quickly growing startup things are always subject to change*

What You’ll Bring

This role requires a blend of creativity and analytical prowess in a growth role suited for an individual with a proven track record in managing enterprise-focused marketing campaigns and a deep understanding of digital platforms.

• Bachelor’s degree in Marketing Business or a related field.

• At least 3 years of experience in marketing or a similar role focusing on digital media email marketing and campaign management.

• Proven success in leading marketing campaigns from conception through to execution and analysis.

• Strong understanding of various marketing platforms including digital advertising social media and content marketing.

• Excellent communication leadership and project management skills.

• Ability to work in a fast-paced ever-changing environment.

• Experience in field and/or event marketing is a plus

• Experience in the technology and/or AI sector is a plus

• Proficiency in GenAI analytics tools and CRM software is a plus

• Advanced degree in Marketing or Business Administration is a plus

• Proficiency in utilizing AI tools such as ChatGPT or equivalent digital assistants and applying them effectively within your work context