Campaign Manager
Job Description
About the Company:
Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logilityยฎ Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. Logility's SaaS-based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company. Logility is a wholly-owned subsidiary of American Software, Inc. (NASDAQ: AMSWA). To learn how Logility can help you make smarter decisions faster, visitwww.logility.com.
Responsibilities
The Campaign Manager is an integral part of the Growth Marketing team at Logility, a global function focused on driving business growth. This agile, action-oriented team strives to be the demand generation engine for the business.
We are seeking a campaign execution wiz that feels a strong sense of pride and ownership of their campaigns. This is also a terrific opportunity for someone who enjoys data-driven decision making to improve campaign performance.
Key to driving success in Growth Marketing, the Campaign Manager is responsible for building and executing global demand generation campaign plans. In addition, core responsibilities include:
- Project managing all campaign deliverables within agreed timelines in the approved campaign plan,
- Collaborating with marketing program leads to drive the creation of high-quality campaign assets while managing these campaigns within the approved budget,
- Effectively employing third-party media and platforms to serve as important channels for campaign execution based on lead generation,
- Overseeing precise campaign attribution in our marketing & sales systems (CRM),
- Driving accurate campaign reporting,
- Interpreting campaign performance and adjusting the campaign plan to meet targets for qualified lead creation.
This role demands a proactive communicator, adept at relaying campaign timelines, milestones, progress, and blockers to stakeholders in marketing, BD, Sales, and other partner teams. And, to be successful, the Campaign Manager must be committed to developing & sustaining fluency in Logility value propositions, differentiators, solutions, and industry insights - to ensure relevance and consistency in campaigns.
Requirements:
- Bachelor's degree or 3-5 years of experience building campaigns
- Copywriting experience (nice to have)
- CRM experience (Salesforce or MS)
- Sales automation tool experience
- Prefers in-house experience however agency experience can be transferable
- Software experience
- Supply Chain experience (nice to have)
- Demand gen marketing preferable
- Some (1 year+) digital marketing campaign experience
Date Posted
01/28/2023
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