Campaign Manager

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action, and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets

YOUR ROLE:

The Campaign Manager will own the setup, management, deployment, and tracking of various email campaigns for our clients. As the Campaign (Project) Manager you will become the go-to person and expert owner of the ESPs, we are working with for our clients.

YOUR RESPONSIBILITIES:

• Own the campaign setup, implementation, management, tracking, deliverability, and monitoring within the Campaign Management solution
• Partner with the Strategy, Client Services, and Decision Sciences team to implement the eCRM lifecycle contact strategy (cadence and frequency of touch points)
• Generate and segment target audiences using SQL
• Establish and maintain the deployment calendar
• Manage data workflows using solutions such as Salesforce Marketing Cloud, Adobe Campaign, or similar tools
• Work among agency, vendor, partner, and client stakeholders to ensure coordination of resources across campaign development and deployment
• Monitor campaign deployments and deliverability across ISPs
• Define and manage campaign access for internal teams and clients
• Manage agency and client quality assurance and testing for email campaigns in conjunction with the QA department
• Communicate with internal stakeholders regarding results, deliverables, and statuses of programs and initiatives
• Serve as the primary point of contact for all campaign-related questions or concerns
• Create and update new/existing e-mail campaigns using templated HTML/CSS

SKILLS/REQUIREMENTS:

• 2-5 years of experience working with data and utilizing quantitative techniques to solve marketing or business problems, eCRM / email marketing operations role
• Minimum 2 years working with Salesforce Marketing Cloud. Journey Builder, Cloud Pages, and/or Ad studio experience a plus
• Proficient experience with ESP providers such as Adobe Campaign, Unica, Eloqua, Silverpop, and/or Marketo
• An acute analytical mind, strong reporting skills, razor-sharp attention to detail, and accuracy
• Intermediate-level SQL
• Excellent verbal and written communication skills, as well as experience working with cross-functional teams both within and between organizations
• Ability to be self-directed, highly motivated, and have fun while working hard in a fast-paced environment
• Proven track record of taking ownership and driving results
• Familiarity with project management tools, e.g., Workfront, JIRA
• Working knowledge of HTML, CSS, JavaScript, SQL, AmpScript, as well as responsive design coding practices
• Experience with Litmus and/or Return path, as well as experience with QA on mobile devices
• Ability to stay abreast and inform internal teams of current best practices and trends in email design and development

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days, paid parental leave, and disability benefits. For more information regarding Omnicom benefits, please visit omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $55,000- $72,000. This range is specific to DA; and multiple factors are considered in making compensation decisions including, but not limited to skill set, experience, training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

NOTE:  This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.