Campaign Manager

About the Company:

Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility® Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. Logility's SaaS-based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company. Logility is a wholly-owned subsidiary of American Software, Inc. (NASDAQ: AMSWA). To learn how Logility can help you make smarter decisions faster, visitwww.logility.com.

Responsibilities

In order to be successful the Campaign Manager will be responsible for building demand generation and events campaign plans based on the global campaign framework, which is provided by the SVP Marketing. They will need to project manage all campaign deliverables within agreed timelines in the approved campaign plan and collaborate with Comms, Content, and Digital leads to drive the creation of high-quality campaign assets while managing these campaigns within the approved budget. The Campaign Manager will need to effectively use third-party media and platforms to serve as important channels for campaign execution based on lead generation, interpret campaign performance, and adjust the campaign plan to meet targets for qualified lead creation. This will all need to be done while proactively communicating campaign timelines, milestones, progress, and blockers to stakeholders in marketing, BD, Sales, and other partner teams. They will also need to ensure precise campaign attribution in the marketing automation platform and in CRM. This will enable the Campaign Manager to advise BD, Sales, and CSMs on CRM data inputs to drive accurate campaign reporting and develop and maintain a global marketing campaign calendar that summarizes campaigns and deliverables. The Campaign Manager will need to develop & sustain fluency in Logility value propositions, differentiators, solutions, and industry insights - to ensure relevance and consistency in campaigns.

Requirements:

• Bachelor's degree or 3-5 years of experience building campaigns
• Copywriting experience (nice to have)
• CRM experience (Salesforce or MS)
• Sales automation tool experience
• Prefers in-house experience however agency experience can be transferable
• Software experience
• Supply Chain experience (nice to have)
• Demand gen marketing preferable
• Some (1 year+) digital marketing campaign experience