Campaign Manager - New Business & Partner Marketing

See yourself at Twilio

Join the team as Twilio’s next Campaign Manager New Business & Partner Marketing for Twilio.org!

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco we have presence throughout South America Europe Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio we support diversity equity & inclusion wherever we do business.

About the job

Twilio.org is looking for a Campaign Marketing Manager who will focus on our New Business audience which includes current customers with limited services and new prospects.  The role includes developing integrated campaign development and management with emphasis on paid media email and events.  Additionally this marketing manager will have primary focus on our NAMER region partner marketing and some international marketing.  Ultimately this role will be accountable for driving qualified marketing leads (MQLs SQLs) and marketing attributed pipeline by deploying high-impact campaigns

Responsibilities

In this role you’ll:

• Develop strategic integrated new business campaigns to drive demand generation for products and personas across marketing channels including email marketing paid media organic social webinars live events landing pages and outbound sales campaigns.

• Developing messaging strategies aligned to the company and twilio.org message architecture that drive engagement across direct new business customer campaigns and partner aligned campaigns.

• Work with the Director of Content Marketing to identify content needs and participate in the development of strategic content across the funnel (Reports Whitepapers Infographics Sales Decks etc.)

• Oversee the development of creative assets by working with Twilio’s internal agency external agencies utilizing AI creative platforms etc.

• Ongoing tight alignment with Partner Sales Organization to identify partner marketing priorities across key partner types (ISVs SIs & Resellers) and verticals (Healthcare Public Sector & Higher Education) with focus on Twilio’s presence on partner websites Email Events Creative/Content assets via Partner Portal etc.

• Ownership of the twilio.org Self-Serve marketing plan and tactics to drive self-services engagement and product usage - Self-Service Portal/Console Messaging and Email Nurture.

• Work cross-functionally with internal and external stakeholders to keep projects on track.

• Partner with Marketing Operations to ensure leads are entering the appropriate tools and systems for nurturing and Sales follow-up

• Gather qualitative feedback from Sales on prospect intent and lead quality to share with the Marketing team for further optimization

• Analyze results and impact of campaigns and surface insights to optimize performance.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• You have at least 5+ years of experience in marketing for B2B technology companies

• Experience running integrated marketing campaigns and strong understanding of digital marketing funnel and lead management.

• Experience working partners to develop co-op campaigns inspecting implementation ensuring business impact and expanding marketing coverage.

• International marketing experience by leveraging core campaigns and adapting to key insights and opportunities with International Regions (Primary focus EMEA).

• Proficient in leading content marketing development projects (Reports Blogs White Papers Infographics etc.)

• Experience working with sales to drive revenue pipeline and account engagement.

• Outstanding written and verbal communication skills.

• Experience using automation and analytics platforms including Marketo Salesforce Tableau and Google Analytics.

• Desire to work in a fast-moving rocket ship own and design programs and make a meaningful impact to the success of the business.

Desired:

• Industry experience in CPaaS CCaaS Customer Data Platforms (CDP) or cloud communications strongly preferred.

Location

• This role will be remote but is not eligible to be hired in San Francisco CA Oakland CA San Jose CA or the surrounding areas.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role approximately 20% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

There are many benefits to working at Twilio including in addition to competitive pay things like generous time-off ample parental and wellness leave healthcare a retirement savings program and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems take initiative pitch in when needed and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So if you're ready to unleash your full potential do your best work and be the best version of yourself apply now!

If this role isn't what you're looking for please consider other open positions .

*Please note this role is open to candidates outside of Colorado California New YorkWashington and Washington D.C. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado or Washington D.C.: $112320.00 - $140400.00.

• Based in New York Washington State or California (outside of the San Francisco Bay area): $118960.00 - $148700.00.

• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance 401(k) retirement account paid sick time paid personal time off paid parental leave.

The successful candidate’s starting salary will be determined based on permissible non-discriminatory factors such as skills experience and geographic location within the state.

Applications for this role are intended to be accepted until September 30 2024 but may change based on business needs.

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