Campaign Marketing Manager

FireMon is looking for a driven and enthusiastic Campaign Marketing Manager to come aboard and be part of our demand generation team. Bring your excitement and passion for planning and executing integrated marketing campaigns across our world-class Tech Stack and forward-thinking organization.

As a high-energy and creative marketer you will be handling a portfolio of highly effective and visible multi-touch multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle.

What will make you successful is having a strong background in integrated campaign development and execution collaboration with sales field marketing and/or demand generation including planning message development execution and program performance data-driven analysis. This role is best suited for an adaptable multi-faceted marketer with experience in B2B marketing programs both on the strategic and tactical levels.

Responsibilities

• Plan develop execute and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them toward qualified leads.

• Identify demand generation content and messaging needs for each stage of the funnel and partner with product marketing creative customer advocacy and other teams to fill our content gaps.

• Oversee the development of demand generation assets (email landing pages banners social ads sales emails etc.) working with internal teams and external agencies.

• Collaborate with product marketing and sales to establish priorities goals and KPIs and develop strategic and tactical plans to deliver effective campaigns.

• Solid understanding of ABM principles are beneficial as this role will closely collaborate with ABM marketing team to incorporate ABM plays into broader integrated marketing campaigns.

• Partner with Marketing teams (Social Digital Web/SEO Blog Regional Marketing etc.) to produce and implement program messaging and assets across the priority regions and channels.

• Continuously test and develop new strategies and tactics across all channels to increase touchpoints within a buyer’s journey to deliver high-quality engagements across accounts and buyer groups that fit our ICP (ideal customer profile).

• Utilize marketing technology including Marketo Salesforce 6sense Relevvo Jaspei Ai Outreach and more to execute programs.

• Measure analyze and report overall campaign performance with the goal of continuous learning and improvement of results and ROI.

Required Skills and Experience

• BA/BS degree or relevant practical experience.

• 3+ years of proven experience in demand generation with a proven track record in B2B marketing ABM and integrated campaigns.

• Expertise in multi-channel demand generation applying a diverse range of campaign strategies including ABM paid media email webinars and content syndication with measurable results.

• Deep knowledge of the B2B lead funnel adept at driving conversions and managing targets from account identification to closing.

• Exceptional cross-functional collaboration skills with the ability to work seamlessly with sales and marketing teams managing complex projects to successful completion.

• Strong analytical skills to measure campaign effectiveness and drive continuous improvement.

• A creative mindset with a knack for identifying and leveraging new marketing opportunities and technologies.

• Creative problem-solving abilities with a results-oriented mindset. Thrives as a self-starter in fast-paced environments eager to take the initiative and forge new paths.

• Solid project management skills: ability to prioritize high-impact activities and keep complex projects moving forward.

• Experience with buyer’s journey nurture tactics personas and lead scoring.

• Familiarity with Salesforce Marketo and 6Sense is a bonus.

What it Takes to be Part of the FireMon Team

FireMon provides persistent network security for hybrid environments through a powerful fusion of real-time asset visibility continuous compliance and automation. Since creating the first-ever network security policy management solution FireMon has delivered command and control over complex network security infrastructures for more than 1700 customers.

Our customers have unique and complex security problems that are difficult to solve. This doesn’t intimidate us it inspires us. It pushes us to be more creative and find solutions to ensure their success. If this sounds like a movement you'd be interested in joining we invite you to apply today.

FireMon provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.