Campaign Operations Manager

Campaign Operations Manager

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Campaign Operations Manager on our Analytics team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Campaign Operations Manager; you will operationalize the marketing strategy by executing all tactics and coordinatinghigh-quality production of marketing campaigns and programs, focusing onexceptional member service, flawless execution, streamlined operations andcontinual process improvements. Manage vendors and track and support budget toachieve ROI goals.

RESPONSIBILITIES:

Campaign Management and Execution

• Partner with Marketing Strategy team to translate strategy from power point format to production format on the campaign matrix and provide recommendations based on historical results, vendor insights, trends, and best practices.
• Execute campaigns and projects per established requirements and deadlines within budget, and with a high degree of quality.
• Manage the detailed and high-volume proofing process of all direct mail & email campaigns.
• Attend press checks to monitor process and print quality.
• Independently manages production schedule.
• Manage a multitude of high frequency, large reach campaigns that include direct mail, email, fax, telemarketing, text/mobile.
• Manage the Auto Renew program to achieve goals for growth and retention.
• Foster a collaborative relationship with the USC and provide campaign overviews and details for member retention and acquisition.
• Research and propose new or modified campaigns to drive response and reduce cost

Vendor Management and Budget Tracking

• Partner with Director Campaign Operations on vendor management processes. closely monitoring vendor services and ensure all contracted services meet or exceed defined metrics
• Negotiate contracts and SOWs. Helps ensure budget and business needs are in alignment.
• Lead business reviews with vendors and establish a scorecard for improved evaluation
• Provide recommendations for vendor expansion and service enhancements.
• Provide tracking and reporting of print and production expenses for membership campaigns
• Actively participate in annual budget planning and preparation
• Continually evaluate opportunities to better utilize the budget to expand marketing reach

Member Services

• Collaborate with the USC, and other internal business units, to maintain a positive member experience by being highly responsive to member inquiries such as calls, emails and escalations.
• Track indirect member responses (i.e. returned mail) and establish a process for frequent member database updates to the Masterfile, with longer term goal of automation.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree required; concentration in marketing or related degree preferred; Master's Degree a plus.
2. 7+ years of direct marketing background required with experience in campaign project management and vendor management; marketing agency or membership experience a plus.
3. 7+ years' experience and demonstrated competencies of the printing and mailing business including manufacturing, paper, postage, online product needs and functionality; ability to direct multiple projects in a deadline-driven environment is required
4. Demonstrated experience leading teams of marketing professionals with a diverse set of backgrounds ranging from creative to operations.
5. Demonstrated competencies of the printing and mailing business including; manufacturing, paper and online product needs and functionality; ability to direct multiple projects in a deadline driven environment is required.
6. Demonstrated experience in executing high quality campaigns across multiple direct channels; mail, email, fax, telemarketing required.
7. Vendor management experience, including bidding and contract negotiations that support technical production preferred.
8. Proven budget experience, including the ability to develop, control and manage operations budget for multiple and diverse products and projects is required.
9. Proven success in member communications based on keen understanding of members services and member needs.
10. Excellent collaboration and communications skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management.
11. Exceptional time and project management skills; formal project management training and knowledge of project management tools a plus.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION