Campaign Platform Specialist

dentsu (dentsu.com) · Other US Location

Company

dentsu (dentsu.com)

Location

Other US Location

Type

Full Time

Job Description

We are seeking a talented Oracle Eloqua Journey Builder to join our campaign management team. The ideal candidate will be responsible for designing, implementing, and optimizing customer journeys using Oracle Eloqua. This role requires a deep understanding of marketing automation, customer segmentation, and data-driven decision-making

Job Description:

Job Description: 

 

Must Have Skills: 

 

  • Eloqua Marketing Automation  

  • Excellent HTML/CSS knowledge  

  • Design and layouts of emails are optimized  

  • Strong interpersonal and communication skills  

 

 

Good to have Skills:  

  • Eloqua Marketing cloud applications and implementations use cases 

  • Working knowledge of e-Commerce  

  • Understanding data and campaign building  

  • Programming Skills HTML, CSS, Knowledge on JavaScript etc  

 

Key Responsibilities: 

  • Excellent communication and problem-solving skills  

  • HTML campaign production and deployment 

  • Execute a wide variety of email marketing campaigns in Eloqua Marketing Cloud 

  • Transfer new email ideas into responsive email templates with excellent HTML/CSS knowledge 

  • Ensuring design and layouts of emails are optimized, user and mobile-friendly 

  • Analyse email performance to get smart insights and opportunities for improvements on our email campaigns 

  • Measure and report performance of our email marketing efforts through web analytics tools 

  • Develop reports to give insight on relevant KPIs and campaign optimization 

  • Ensure emails follow industry policies and best practices 

  • Ensuring design and layouts of emails are optimized, user and mobile-friendly 

  • Measure and report performance of email marketing efforts through web analytics tools 

  • HTML / CSS the creation of responsive email templates and their functionality in various email to clients 

 

Qualifications: 

  • Bachelor’s or Master Degree in Computer Science with >= 7 years of IT experience 

  • Relevant Elogua Experience >= 4 yrs 

  • Strong understanding on Eloqua Marketing Automation and Adobe Creative Suite

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Apply Now

Date Posted

09/13/2024

Views

2

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