Campaign Specialist

 About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

Who are we looking for:

Campaign Specialist tasked with executing and fine-tuning effective multi-channel brand and demand campaigns to drive conversions. Expert in their field with a deep understanding of campaign design, A/B testing, and reporting. This role requires campaign execution skills, attention to detail, and a passion for delivering compelling campaigns that drive results.

Key Responsibilities:

Omni-Channel Campaign Development and Management:

Develop and manage omnichannel campaigns, optimizing for performance to attract, convert, and close new business and client growth opportunities.

Project Planning and Execution:

Create detailed project plans and timelines for each campaign.

Execute marketing campaigns in partnership with marketing operations across various channels to achieve business objectives.

Performance Monitoring and Optimization:

Monitor campaign performance in real time, analyze data, and optimize strategies for maximum effectiveness.

Prepare comprehensive campaign reports and presentations for stakeholders, highlighting key insights and learnings.

Documentation and Communication:

Maintain campaign calendars, status reports, and documentation to keep stakeholders informed.

Oversee tracking & analysis of campaigns to ensure results are meeting audience growth, engagement, and conversion goals.

Collaboration and Integration:

Collaborate with Marketing Ops for campaign operations, analytics, and insights.

Work closely with the campaign manager and cross-functional teams to integrate campaign activities into the overall strategy.

Continuous Evaluation and Improvement:

Develop and execute email marketing campaigns, including automation and A/B testing.

Evaluate and monitor campaign performance on an ongoing basis, analyzing key metrics, implementing needed actions, and communicating with the broader marketing team.

Manage key tasks related to campaign requests and documentation.

Martech Stack Utilization:

Work across martech stack tools like Marketo, Goldcast, PathFactory, etc.

Necessary Skills and Experience:

3-5 proven years of experience in developing and executing marketing campaigns across various channels such as digital, social media and email.

Proficiency in marketing automation platforms like Marketo.

Good understanding of SEO and SEM principles to optimize campaign performance and drive traffic.

Experience in conducting market research and competitive analysis to inform campaign strategies.

Good project management skills, including prioritising tasks, meeting deadlines, and managing resources effectively.

A collaborative mindset and the ability to work cross-functionally with teams such as sales, product development, and customer support.

Strong communication and presentation skills to articulate campaign objectives, strategies, and results to stakeholders.

Knowledge of CRM systems (e.g., Salesforce) and integration with marketing platforms for lead management and attribution is desired.

Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau) to track campaign performance and ROI is desired.

Additional Details:

Hybrid | Full Time | Bengaluru

Working hours: Monday and Friday IST hours | Tuesday-Wednesday-Thursday 4 hours IST with 4 hours US overlap (6:30-10:30 pm IST / 8-12 am CT)

#LI-Hybrid #LI-SR1

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.