Campaign Specialist, Marketing Data Solutions

Job Description:

Campaign Specialist, Marketing Data Solutions

The Campaign Specialist will coordinate intake and organize data requirements across marketing campaigns and reports. This person will translate the business requirements into data requirements to properly build omni-channel marketing campaigns via ActionIQ to achieve stakeholders' KPIs.

A successful candidate will be familiar with campaign operations with a focus on data analysis.

Primary Responsibilities:

• Operate our Enterprise Customer Data Platform, ActionIQ, to build audience logic and attributes, QA campaigns, and activate omni-channel marketing campaigns
• Become subject matter expert in Dow Jones' consumer data
• Serve as a liaison between the Marketing and Data teams, translating business requests into data requirements
• Develop business logic to enable the creation of audience segments, automated email journeys and personalization in support of Consumer Marketing campaigns
• Meet with the various marketing teams to review campaign requirements, reporting requirements, and build the finalized data variables and data files
• Work closely with the Channel team on the implementation and ongoing performance of all automated omni-channel journeys
• Assist in A/B test plan design to assure they are set up to attain actionable learnings as well as measuring performance of tests and campaigns

Qualifications:

• Minimum 1 year in a data focused CRM, Segmentation, Marketing Operations or data analyst role with hands on experience building audiences within Customer Data Platforms (experience with ActionIQ is a plus)
• SQL coding knowledge
• Ability to deep dive into metrics and data, whether it's to diagnose a problem, evaluate a solution or propose a new KPI
• Experience using analytical tools
• Detail oriented, ability to manage multiple projects from different stakeholders, and good understanding of digital marketing.
• SAS experience a plus
• Proven track record of improving business performance through data mining, analytics, and visualization required
• Knowledge and ability to become expert in best practices for segmentation, dynamic content, testing methodologies, and reporting
• Passion for data is a must
• Strong communication and project management skills with the ability to present campaign performance to stakeholders

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

CMO - MARKETING

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Union role