Category Development Manager

Company Description

Reporting to the Director, Category, you will build credible, long-term, category lead relationships with our retail partners. You will apply category insights and expertise to provide solutions and identify opportunities for them to grow Energy Drink sales and retailers market share. Our goal is to be the energy category experts, and the only reasonable choice when deciding on an energy category partner.

Job Description

CATEGORY DEVELOPMENT

Guide execution of Red Bull Category Management resources to provide solutions to establish strategic plans for assigned Customer Teams and our regions.

Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.

Facilitate the customer category review process by integrating with strategic customer and category goals.

Turn insights into actions by analyzing Category plans and identifying opportunities for our retailers to use. 

Present our Category credentials to important Retailers.

CATEGORY MANAGEMENT

Develop an unassailable level of Energy Category and broader beverage insights.

Provide leading edge Category Management solutions, using and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to produce the information for Category reviews.

Create regular Category reviews, plans and strategies with Retailer partners. 

Provide insights of sales, pricing, opportunity gaps for incremental volume.

Manage Planogram creation and store level round table process for Retailers that are the best for the Category.

ANALYSIS

Deliver analysis on new item introductions and performance analysis.

Provide new product/package mix analysis.

Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.

Maintain regular internal and Retailer specific scorecards and trackers.

Qualifications

3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights.

5+ years of related experience (Sales, distribution, Trade Marketing, etc.) within CPG

In-depth knowledge of the consumer goods industry including class of trade, customer groups, Category, competitive products, competitive strategies and industry trends.

Experience understanding, using, and employing syndicated data, customer card/POS data, and panel data to guide internal and external wins through sales and share growth (experience with data sources such as Nielsen, IRI, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC)

Working knowledge of retail merchandising and in store execution tactics.

Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx) preferred

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.

(Benefits listed may vary depending on the nature of your employment and work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.