Category Insight Manager

SharkNinja, a leader in innovative, high-quality consumer products, is seeking a highly skilled Category Insights Manager to lead our strategic sales and analytics efforts. This role is pivotal in driving category growth by leveraging data-driven insights to inform sales strategies, optimise product assortment, and enhance overall business performance. The ideal candidate will be a proactive thinker with a passion for analytics, a deep understanding of the consumer goods industry, and the ability to translate complex data into actionable recommendations.

Key Responsibilities:

• Strategic Insights Development:
• Analyse market trends, consumer behaviour, and the competitive landscape to generate actionable insights that support sales and marketing strategies.
• Identify growth opportunities within specific product categories and recommend strategies to capitalise on these opportunities.
• Collaborate with cross-functional teams to develop and refine category strategies based on data insights.
• Sales Analytics:
• Evaluate sales performance across different channels and regions.
• Forecast sales trends, identify potential risks, and recommend corrective actions..
• Provide insights into pricing, promotions, and assortment optimisation to maximise profitability.
• Data Management & Reporting:
• Manage and maintain databases related to sales, market data, and consumer insights.
• Create and deliver regular reports and dashboards that communicate key insights and performance metrics to senior leadership.
• Ensure data accuracy and integrity across all reporting systems.
• Stakeholder Engagement:
• Manage relations and deliverables from third party data vendors
• Work closely with sales, marketing, and product teams to ensure alignment on strategies and goals.
• Present findings and recommendations to stakeholders in a clear, concise manner to drive decision-making.
• Foster strong relationships with external partners and data providers to enhance the quality and breadth of insights.
• Continuous Improvement:
• Stay up-to-date with the latest trends in data analytics, consumer insights, and category management.
• Identify and implement new tools and methodologies to improve the efficiency and effectiveness of the insights function.
• Lead initiatives to improve data collection processes and enhance the analytical capabilities of the team.

Key Qualifications:

• Proven experience in a similar role within the consumer goods industry.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data analytics tools (e.g., Excel, Power BI, Tableau, SQL).
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong attention to detail and commitment to data accuracy.