Category Manager OHC Mass Market Belgium - 8-month assignment

About the role:

The Category Manager will support sales, customer marketing managers and marketing with detailed business-, category- and market analysis by means of gathering internal and external data from a wide range of sources to drive commercial insight and category growth. This role reports to the Category & Customer Marketing Lead Benelux, part of Commercial Excellence, our sales brain. The start date by mid-February and will be a 8-month assignment. 

Key responsibilities:

• Scope will be the Oral Category for Belgium Mass Market.
• Perform detailed analysis, follow up on commercial KPIs and comment on the commercial performance versus plan, overlooking external market information and other relevant information.
• Deliver world-class strategic commercial solutions along the shopper journey by committing to unleash customers, shoppers, expert insights, and planning to achieve an optimal shelf presentation in store.
• Translate brand plans, retail knowledge, shopper & customer insights into commercial plans to drive sales.
• Analyze market data information and share within organization (dashboards, launch trackers). 
• Define investment strategy across channels and customers in collaboration with sales.
• Evaluate key promotional effectiveness of activities and build on best practices & learnings.
• Ensure effective execution of promotional calendar together with Customer Marketing Manager.
• Sparring partner for key account manager for promotional effectiveness, G2N and shelf presentation
• Support in joint business planning / business partnerships
• Lead Category Management projects based on shopper insights and retail analyzes.
• Ensures right distribution and shelf presentation of Haleon product assortment on shelf.
• Finding new ways to drive category growth with key retailers.
• Follows international and local category trends and insights.
• Lead shopper research to collect relevant shopper insights.

Qualifications and skills:

• Relevant academic curriculum in business management, marketing, or any other relevant area.
• Fluent in English and Dutch or French
• Category Management experience in a large, fast-paced environment.
• Strong analytical skills with focus on execution excellence. 

We Offer:

• An exciting opportunity to make a positive impact on global health.
• A recognition program celebrating employees' contributions.
• Generous Holiday Allowance.
• Support for car/public transport commute allowance.
• Comprehensive paternity/maternity leave cover.
• Support for remote work arrangements.
• Flexibility in work schedule to accommodate personal needs.
• Competitive pension scheme.
• International career development opportunities.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
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