CEE BU OHC Category Director

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

CEE BU OHC Category Director

About the role

As the CEE BU OHC Category Director, you will spearhead the commercial activities of the Oral Health Care category in CEE BU. Leading a team of Marketing Managers, an Innovation Manager, and an Innovation Project Manager, you will implement the category strategy, ensuring market share, sales, and profit align with BU brand priorities. You will build partnership and collaborate with numerous stakeholders, including local markets, the CEE Leadership Team, the Regional Team, and other stakeholders across various functions within Haleon.

Given the significance of the OHC category for the CEE BU, you will be instrumental in building and developing a high-performing marketing team for the CEE BU.

Role Responsibilities

• Oversee the ownership of Category P&Ls, tasked with meeting set financial targets.

• Lead our brands’ performance in the CEE market and enhance the competitiveness of our overall OHC portfolio.

• Create long-term (3-5 years) OHC category/brand/consumer visions and strategies, supervising the BU marketing team in their development and ensuring effective implementation.

• Guide, develop, and motivate the BU marketing team while identifying and nurturing key talent.

• Devise a successful strategy for the OHC in CEE to drive market growth and ensure winning performance, leveraging global strategies and successful international cases to accelerate CEE growth.

• Effectively collaborate with both internal and external stakeholders, demonstrating executive presence and the appropriate level of urgency.

• Direct and oversee the connection strategy implementation for the OHC category.

• Lead creative advertising initiatives as well as expert marketing activities for the OHC category.

• Represent the brand group and influence key decision-makers to meet the brand group's objectives.

• Work closely with global and EMEA/Latam marketing teams, integrating local insights and highlighting regional needs in the strategy.

• Drive the CEE growth strategy through impactful cross-functional relationships and exceptional plan execution for experts, consumers, and shoppers.

• Proactively analyse business performance of the portfolio in CEE, managing and correcting course if necessary.

• Initiate relevant market research (consumer/customer/expert) to uncover meaningful insights and identify innovation opportunities.

• Identify local innovations for Oral Health Care in alignment with the new BU Lead Innovation Process.

Why you?

Basic Qualifications:

• Extensive marketing experience with leading FMCG brands and experience in developing brand strategies & activation plans inclusive of media management.

• Experience in overseeing brand trade execution with a comprehensive grasp of commercial strategies is essential.

• Experienced in both the operational and strategic aspects of Digital Marketing (including SEA, SEO, Display, Video, Social, eCommerce), with current knowledge of the latest trends and advancements in the Digital Marketing landscape.

• Proven team management abilities with excellent interpersonal skills, demonstrated by successfully building and managing high-performing teams, as well as developing talent.

• Experience working across multiple countries, with a strong track record in driving business growth.

• Demonstrated success in P&L management, showcasing financial and commercial expertise in recognizing business challenges and opportunities.

• In-depth knowledge in extracting insights and analysing consumer, shopper, and customer trends to inform strategic and action plans.

• Fluent English language skills.

Preferred Qualifications:

• Exceptional agility in navigating varied market conditions and competitive scenarios.

• Skilled at prioritising issues with an action-oriented and energetic mindset, coupled with a focused and practical approach to problem-solving.

• Capable of influencing decisions and providing high-level recommendations.

• Proficient in communication, negotiation, and interaction within the organisation.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

What we offer?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.