Channel Manager, D2C

Sales

Permanent

Job Description

SUMMARY

The Channel Manager, Direct to Consumer's main responsibilities include:

• Sales planning and execution
• Optimize product assortments and pricing strategy
• Channel forecasting accuracy
• Contribute actively on driving online conversion rates
• Plan and execute promotions and campaigns
• Ecommerce setup and configuration

This position will be responsible for executing the daily, weekly and monthly sales strategy for ecommerce/Direct to Consumer, focused on both the Electrolux.com brand site and the Family Store closed site. This role will include the management of Affiliate partnerships that drive the majority of the Family Store sales. This person is skilled at prioritizing work, establishing SOP's and ultimately driving the main area's KPIs such Sales & Profitability figures, Conversion rates and Forecast accuracy. They will work closely and cross functionally with other D2C teams, more specifically consumer journey, sales operations and product line to build strategies on product offerings, promotions and best consumer experience. The role will also interact with IT, Finance and Customer Service teams to ensure we have the best tech solutions and processes for executing the strategy and supporting customer service teams with proper information to provide the best possible experience to our end consumers. The ideal candidate has a background in sales, eCommerce and experience with Affiliate partnerships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsible for the sales on Electrolux.com and Family Store, including sales forecasting, conversion driving initiatives, traffic acquisition and promotional planning, working closely with cross functional teams across the business to hit monthly and yearly sales goals
• Execute planned promotions, configuring eCommerce websites, request content updates based on previous learnings to ensure optimization of sales and margin for channel
• Daily and weekly monitoring of sales and relevant KPIs, working closely with consumer journey and paid media to fine tune and drive conversion
• Develop and execute Family Store strategy, increasing registered users and driving initial sale and increasing the CLV
• Configure Ecommerce platform for Electrolux.com, managing products and services offers to create the correct assortments by platform and product line
• Monitor sales consumption and work with the supply chain to ensure availability
• Manage promotional calendar, aligning to national promotions alongside D2C-specific promotions and supporting the functions that execute the promotions throughout user journey
• Work closely with pricing team to setup and manage price strategies based on opportunities, both internal and external
• Support sales operations for Electrolux.com and the Family Store to ensure proper flow of orders from website to consumer delivery
• Help to continuously improve the eCommerce websites, analyzing data and user behavior to submit enhancements that ultimately drive sales
• Participate in user acceptance testing, provide input, provide suggestions and engage in post deployment monitoring

MINIMUM QUALIFICATIONS

• Bachelor's degree in business or related field required, MBA preferred
• Minimum 3-5 years of related business experience

KNOWLEDGE, SKILLS & ABILITIES

• Unquestionable business ethics and integrity.
• Financial analysis experience including, sales trends analysis.
• Demonstrated leadership qualities.
• Ability to drive change and effectively participate in large, multi-departmental, cross-functional teams to successful achievement of corporate goals.
• Strong interpersonal skills - ability to thrive in a "matrix" organization.
• Demonstrated ability to facilitate collaborative solutions to complex, multi-disciplinary problems and articulate features and benefits to appropriate management audiences.
• Strong business understanding.
• Strong analytical, planning and organizational skills.
• Ability to adjust/react quickly to changes and changing priorities.
• Strong Microsoft Office (excel)
• SAP Commerce and ERP(sales) skills are desirable.
• Previous experience with eCommerce processes is not required but are desirable

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to use hands to operate

computer keyboard and telephone. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include

close vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.