Channel Marketing Manager

Job Facts:

• Responsible for developing and executing a comprehensive portfolio channel activation, metric and analysis strategy to accomplish business objectives. Responsibilities include strategy development and execution of omni-channel marketing activation plans to influence customer behavior via channel engagement with strong communication / influence to reinforce effective practices and course correct when needed.
• Influence and partner with key internal and external stakeholder groups to most effectively leverage shared Roche channels to support Pathology Lab commercial priorities.
• Leverage channel insights and prioritize Voice of Customer to inform strategic marketing plans on how to best reach prioritized segments, buying influences and personas.
• Instills leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating and empowering others and helping others to success.
• Develops business area mastery to include understanding of market segments, channel model,, analysis of key metrics that define success, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.
• Demonstrates sales acumen, the ability to relate to the sales process and facilitate lead qualification and generation.
• Directs, uses and translates market research and customer insight to shape product/portfolio engagement strategies.

Who You Are:

• Bachelor's degree in Marketing, Communications, or related field.
• 5 years of digital marketing strategy and execution experience.
• Commercial experience with diagnostic marketing channels, buying influences and personas.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.

Unless entitled to a reasonable accommodation under applicable law, employees are required to be fully vaccinated against COVID-19 in accordance with customer requirements, the company's health and safety obligations and/or applicable law or guidelines.

Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you have a disability and need an accommodation in connection with the on-line application process, please email us at [email protected].

Job Level:
Individual contributor