Channel Marketing Manager

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Responsibilities:

• Drive channel growth and build brand awareness with Zayo’s channel partners

• Responsible for the planning and execution of partner marketing initiatives and sales motions that grow channel opportunities, leads, and revenue

• Work collaboratively with channel sales leadership, marketing teams, and sales teams to design, build, support, and accelerate all channel activities on a global basis.

• Build successful engagements that encourage channel partners to sell Zayo products ahead of competitive offerings

• Develop campaigns to recruit new channel partners into the program

• Create partner‐ready demand creation programs designed to drive new opportunities into the pipeline

• Develop effective marketing and sales collateral – using both internal and agency resources – for use on the website and in campaigns

• Analyze program results and make recommendations for future improvements, along with other duties as assigned

• Reports to the Head of Channel Marketing

Minimum Qualifications:

• 7+ years experience in a high-tech B2B marketing, with at least 3 years experience in channel marketing/programs

• Solid understanding of channel marketing programs

• Strong experience with demand generation strategies and tactics, including email, event marketing, webinars, social media & earned media and how to use them effectively.

• Comfortable with presenting marketing plans to both internal and external executives

• Deep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful. 

• Experience designing and running campaigns and programs that directly contribute to pipeline and revenue growth

• Exceptional quantitative and problem solving skills and ability to make data-driven decisions

• “Test and learn” mindset - comfortable taking calculated risks

• Detail oriented and strong cross-functional program management skills

• Experience working with channel enablement teams

Preferred qualifications:

• Experience marketing to large enterprise clients in a highly complex industry

• Established relationships with marketing at partner organizations

• Channel‐oriented sales experience in the technology industry is a plus

• Experience in developing and executing alliance programs is a plus

• Understanding of pipeline management and metrics

• Passion for technology and infrastructure

Base pay range: $65,000 - $95,000, commensurate with experience.

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.