Channel Marketing Manager

At Wolfspeed, we do amazing things in a human way.

We know that the achievements of our organization are due to the passion, hard work and creativity of our employees. We celebrate different perspectives to foster excellence across our organization, and our goal is to make diversity a foundation of what we do. We are proudly building an environment where you can bring your authentic self to work.

• Enjoy doing things that people say can't be done? Innovation is at the center of everything we do.
• Hate red tape? We remove roadblocks instead of creating them.
• Working parent? We provide childcare assistance and paid parental leave.
• Student? We offer continuing education assistance.
• Looking for community? There are many ways to get involved, from Employee Resource Groups to local outreach.

Here's the Gist:

We're looking for a talented marketer to join our distribution marketing team. This individual will be responsible for managing distribution sales enablement, partner joint marketing, and demand generation campaigns to support our Wolfspeed Power & RF Business Units.

The Day-to-Day:

• Creates and supports marketing campaigns to drive expected quarterly and annual results. Including, but not limited to:
  • New Product Introduction launch campaigns
  • Digital marketing programs/promotions
  • Web presence on distributor websites
  • Distribution promotions

• Partners with business units to coordinate all new product introductions
• Mange joint supplier marketing campaigns
• Coordinate distribution partner programs for events & tradeshows.
• Interpret business data and recommend marketing strategies to drive channel mindshare and sales effectiveness.
• Create & curate distribution sales content to ensure that all channel information is up-to-date, readily accessible, and comprehensive based on the teams' needs.
• Regularly gather feedback from the sales & distribution teams to continually improve marketing content, tools and collateral.
• Train teams on best use of marketing and sales enablement materials.
• Partner with sales and business units to define distribution sales support initiatives.

The job is right for you if you have:

• 5+ years business-to-business marketing experience.
• Proactive, self-directed, embrace challenges.
• Strong communications skills: writing, speaking, organizing.
• The ability to lead projects and execute strategies independently.
• Ability to understand our business strategy and align marketing plans to achieve business goals.
• Ability to analyze data and insights to continually improve marketing tactics.
• Capable of working autonomously.
• Strategic thinker and goal driven.
• 4-year College Degree (preferably in Marketing or Business) or equivalent in work experience.
• Occasional International Travel.
• Semiconductor distribution Industry knowledge would be desirable.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.