Channel Marketing Strategist

Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 126,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet and dedicated Internet access. Zayo owns and operates a Tier 1 IP Backbone and 44 carrier-neutral data centers. Through its Cloudlink service, Zayo provides low latency private connectivity that attaches enterprises to their public cloud environments. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Channel Marketing Strategist Responsibilities:
The Channel Marketing Strategist will be responsible for developing and executing marketing strategies that drive sales through Zayo's channel partners. The successful candidate will work closely with the Product and Vertical marketing teams, sales team, sales enablement team, and other marketing teams to ensure that our channel partners have the necessary tools and resources to effectively sell and market Zayo's products, solutions, and services.
This role reports to the Senior Manager, Revenue Marketing.

• Drive channel growth and build brand awareness with Zayo's channel partners
• Responsible for creating the strategy, planning, and execution of partner marketing initiatives and programs that grow channel leads, opportunities and revenue
• Work collaboratively with channel sales leadership, marketing teams, sales enablement and sales teams to design, build, support, and accelerate all channel activities including (but not limited to) product training, partner communications, newsletters, and webinars
• Own Partner website and portal messaging and content
• Manage Partner Advisory Board including communications cadence and annual in-person meeting
• Create partner-ready demand creation co-marketing programs designed to drive new opportunities into the pipeline
• Develop effective marketing and sales collateral - using both internal and agency resources - for use on the website and in campaigns
• Analyze program results and make recommendations for future improvements

Minimum qualifications

• 5+ years experience in a high-tech B2B marketing, with at least 1 year experience in channel marketing/programs
• Solid understanding of channel marketing programs
• Strong writing skills and basic understanding of content marketing best practices
• Deep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.
• Experience running campaigns and programs that directly contributed to pipeline and revenue growth
• Exceptional quantitative and problem solving skills and ability to make data-driven decisions
• "Test and learn" mindset - comfortable taking calculated risks
• Detail oriented and strong cross-functional program management skills

Base pay range: $65,500 - 96,000, commensurate with experience
Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance
• Retirement 401(k) Savings Plan
• Fitness membership discounts
• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.