Channel Strategy Manager

Job Overview

The Channel Strategy team leads strategic planning and execution for all channels and customers. As a Channel Strategy Manager for Large Format, you will play a large role in the strategy, planning and communication to our National Retail Sales and DSD Franchise teams for the DSD Cold portfolio within the Large Format channel. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within Keurig Dr Pepper to develop actions and implement recommended strategies. We are looking for a team player who has strong problem solving, analytical, and communication skills, as well as the ability to drive and own a project from start to finish.

Position location: Frisco, TX (Hybrid role 3 days in the office, 2 days work from home)

Reports to: Director, Channel Strategy

Responsibilities

• Play a leadership role in the Large Format channel and customer commercial strategy for KDP's DSD Cold portfolio of brands, including partnership brands, working with our most valued retail partners
• Work seamlessly across multiple internal and external functions including Brand, Category Commercialization, Revenue Growth Management, Omnichannel, Category Management and Route-to-Market
• Partner cross-functionally to develop category, brand and/or initiative specific selling stories with leading edge consumer, shopper and category insights to be delivered at our annual National Sales Meeting and ongoing throughout the year
• Leverage Circana/IRI, retailer shopper card data, Numerator and proprietary tools and research to develop best in class insights and selling stories
• Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
• Lead strategy behind increasing share objectives within the Large Format channel
• Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross functional planning meetings
• Efficiently prioritize time across assigned Large Format customers to ensure the KDP DSD Cold initiative selling stories are flawlessly executed, on time, for each respective customer and buyer
• Deliver against annual and long-term KPI's including base brand acceleration, successful innovation sell-in and expansion, distribution, share while achieving revenue and profit growth targets

Requirements

• Bachelor's degree from an accredited university; MBA preferred
• 5+ years of experience in Customer Sales, Commercial and/or Category Management in a CPG company
• Ability to work independently and collaboratively across cross-functional groups
• Exceptional analytical capabilities utilizing Circana/IRI, customer shopper data or similar programs
• Proven ability to develop and implement strategic frameworks for an organization
• Ability to take programs from concept to execution
• Strong written and verbal communications skills
• Strong project management experience
• High proficiency with all Microsoft Office platforms
• Team player with a "can do" attitude

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Frisco, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.