Chase Brand Marketing, Sr Associate

Job Description The Chase Consumer and Community Banking (CCB) organization is seeking an experience Senior Associate to drive brand strategy and creative excellence. As part of the brand & marketing organization, the person will collaborate closely with a broad set of internal and external stakeholders to build, launch, promote, and drive day-to-day brand strategy and execution.
The candidate will use their knowledge of positioning strategy, creative brief writing, marketing campaign management, agency management, production planning/execution, and integrated media and communications planning to deliver upon key business and brand goals.
The ideal candidate will have proven experience leading brand and product marketing initiatives at category-leading companies and experience in managing and presenting to senior leadership.
They must have experience in above and below-the-line marketing channels as well as experience leading cross-functional teams from strategy through execution. This role is fast-paced and requires an entrepreneurial approach to brand building and go-to-market strategy.
Responsibilities

• Understands the consumer inside and out to help champion strategic, insights-driven creative excellence across the full-funnel of customer touchpoints.
• Lead brand strategy and brand vision for new product and benefits across a variety of categories
• Translate insights and business goals into actionable creative briefs for internal and external creative partners and agencies
• Develop and execute upon brand experience and creative guidelines to ensure the brand shows up consistently across all customer touchpoints
• Manages projects timelines and fast turnarounds for approvals
• Presents strategy, creative and tactics to senior leadership for feedback and/por approval
• Develop marketing and promotions strategy to drive awareness, acquisition and retention across the full marketing funnel
• Lead production of marketing assets across internal and external creative partners
• Work closely with media team to program creative into targeted media plans that deliver on KPIs
• Oversee external strategy and creative agencies relationships and budget
• Lead cross-functional collaboration across partners from research, product, digital, design, events & experiences, PR, media, legal and operations to bring our marketing campaigns to market
• Manage cross-functional internal and external teams to ensure strategic, creative and tactical alignment

Qualifications:

• Minimum 5-7 years of relevant marketing experience with focus on brand strategy, marketing communications, and/or advertising execution.
• Demonstrated success delivering go-to-market strategies and bringing new products to market.
• Performance-driven marketer with an ability drive efficient and effective campaigns
• Ability to work in a fast-paced, entrepreneurial and ambiguous environment
• Excellent communication skills with ability to present initiatives to senior executive teams
• Demonstrated talent presenting to key stakeholders at all levels in a large organization
• Seasoned knowledge of creative development process, from brief to final product. Strong understanding of video and digital creative production and execution.
• Strategic, innovative thinker, with ability to influence and problem solve on the fly. Excels in a dynamic, fast paced and fluid environment to meet deadlines.
• Mastered the art of prioritizing and managing multiple complex initiatives at the same time.
• Experience working for or with advertising agencies is preferred.
• Location NYC or Wilmington, DE. Hybrid: 3 days onsite, 2 days remote.
• Ability to translate data and insights into marketing strategies, initiatives and tactics
• Bachelor's Degree required

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.